Business Context & Main Purpose of the Job
The Customer Strategy and Planning and Brand Manager Hair will oversee the marketing and CSP management of the BPC in the market. This role plays a key part in ensuring the category has the best fitting and consistent marketing and customer marketing strategy for the long, mid, and short term. Additionally, is a hybrid role between CSP & Brand Manager and reports to the CSP Lead Personal Care.
Main Accountabilities
- Formulate 3–5-year Brand/Category roadmaps with the rest of the Marketing and CSP team.
- Manage category IBP (Integrated Business Planning) process, coordinate brand audits and brand marketing plan creation on category level.
- Execute, evaluate & corrective actions; including launching innovation, running brand campaigns.
- Manage portfolio 5S (Smart pricing, Smart mix, Smart product platforms, Smart sourcing, Smart buying and partnering) programs and network/Supply Chain discussions.
- Identified Simplifications process & projects (e.g. forecasting, budgeting, repacking).
- P&L ownership and active management of Sales & Operations Planning process and cycles.
- Define national innovation plan and launch plan to channels/customers.
- Conduct deep dives in channel and customer audits to form prioritized Hair Care Customer priorities.
- Deploy strategically aligned commercial plan in market with Customer Business Development, including Shopper / Digital Marketing. Manage category development projects with major customers.
- Own Pricing and Promo Strategy. Manage the review and actions of the quarterly forecasting outputs.
- Own localized Category Growth Stories (CGS) to channel and customer level, with clear storytelling. Manage customer engagement on how to grow the category & create customer specific Category plans. Voice of customer, category & shopper connecting IBP & JBP(Joint Business Plan).
Preferred Skills
- Stakeholder management and communication.
- Business ownership and result-driven mindset.
- Strategic planning and operational balance.
- Strong analytical and financial acumen.
- Action-oriented with insight-to-action focus
- Team player with excellent collaboration skills.
Key Interfaces
- Local Board
- 1 U Virtual Expertise Team
- Integrated Planning & Customer Operations
- Customer Business Development
- Customer Operations (Planning/Customer Service, etc.)
- External – customers, agencies and associations
Preferred Qualifications
- University Degree in Marketing, Business Administration, or a related field.
- Master’s Degree in Marketing, Business Administration, or a related field is a plus.
- Over than 4 years of experience in Brand Management, CSP, Sales or related roles.
- Fluency in Greek & English.
Rewards & Benefits
- Hybrid way of working
- Competitive salary with performance-based bonuses
- Unlimited access to Unilever Learning Platform and Trainings that feels more like an adventure and less like a lecture
- Exciting team-building activities because we believe in having fun while achieving greatness
- Health and life insurance for you and your family
- Monthly allowance for lunch
CVs will be treated in strict confidentiality.
Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.
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