H&H Junior Brand Manager

Home & Hygiene is one of the biggest and fastest-growing category in Polish FMCG. Unilever is the category leader in Toilet Cleaners and Small Surface Cleaners. Domestos and Cif has a leadership position with the highest brand awareness in H&H with a strong CAGR +5%. 

We are looking for a Junior Brand Manager who will lead marketing agenda to take this business to the next level considering changing consumer behaviours and growing competitive pressure in this category.

The person in this position will lead H&H brands and projects for Domestos / Cif and lead cross-functional teams to deliver brands’ objectives. 

Strong marketing experience in creating and executing marketing projects and activations is a must, backed with good overall business & channels understanding. 

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.If you are ​a strong leader with marketing background, you are passionate about FMCG, sustainability and building strong brands ​then this role is just for you. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

​​Strategic Planning

• ​Co-creating brand in local stream for the upcoming years

• ​Contributing to category marketing plans (activations, execution, evaluation & putting corrective actions if needed);

• ​Supporting Marketing Team in leading brand yearly planning

​Operational Planning

• ​Preparing and submitting Activity Plans on brand level. Supporting Marketing Team in making sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.

• ​On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors);

• ​Owning and driving preparation and execution of full package to consumer/shopper for selected national promotions, launches, relaunches, activations.

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​Operations

• ​Co-developing mix & innovation (in cooperation with P&I and R&D): portfolio management - crafting new portfolio + managing current: listings, delisting, in-outs, promo SKUs

• ​Actively contributing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.

• ​Responsible for shares development for dedicated category by granularity (monitoring and understanding market shares development (external orientation) / uses it as a reference for activity plan preparation)

• ​Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.

• ​Contribution to providing for S&OP (stock planning) input for Activity review meetings; responsible for forecast accuracy on specific brand level (included in KPI's).

• ​Contribution to price monitoring for selected category (positioning vs. competition –SPI monitoring, channel perspective). Supports Leaders in price changes recommendation for respective category.

• ​Executing Brand Communication/Activation 360 degree. Keeping consistency of brand communication across all communication channels and consumer and shopper touch points.

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​Communication

• ​Preparing presentations of Brand activity plans (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, Briefings.

• ​Big events communication to CD Teams: inputting marketing part and participating if needed.

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​WHAT YOU NEED TO SUCCEED

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​Experiences & Qualifications

​​Minimal requirements

• ​3years experience of work in FMCG marketing / media

• ​Experience in developing communication assets

• ​Experience in optimizing communication campaigns

• ​Experience in managing complex projects

• ​Experience in work with P&L

​Preferred requirements

• ​Experience in product development

• ​Experience in developing TVCs

• ​Experience of work with HC categories will be a plus

• ​Marketing Foundation course completed (or equivalent)​

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​Skills

• ​​Crafting JTBDs based on ability to move from surface issue to root issue

• ​Good 6P understanding

• ​Good understanding of penetration laws

• ​NPD project management

• ​Judging creative assets

• ​Developing marketing concepts

• ​Unmissable instore KV development

• ​Briefing creative & research agencies

• ​AW management / Blue Process co-ordination

• ​Data literacy: Nielsen, GfK, AMB, brand health diagnostics

• ​Polish and English language fluency

• ​Good interpersonal skills – ability to create effective networks & partnerships with key stakeholders in local & European teams.​