Home & Hygiene Brand Manager

• ​Creating brand strategyin local stream for the upcoming years

• ​Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed);

• ​Leading brand yearly planning

​Operational Planning​

• ​Preparing and submitting Activity Plans on brand level. Making sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.

• ​On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours);

• ​Owning and driving preparation and execution of full package to consumer/shopper for selected national promotions, launches, relaunches, activations.

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​Operations

• ​Contribution to developing mix & innovation (in cooperation with BG and BU),portfolio management - crafting new portfolio + managing current: listings, de-listings, in-outs, promo SKUs, PPA, limited editions.

• ​Actively contributing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.

• ​Responsible for shares development for dedicated brandby granularity (monitoring and understanding market shares development (external orientation) / uses it as a reference for activity plan preparation).

• ​Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.

• ​Providing for S&OP (stock planning) input for Activity review meetings; responsible for forecast accuracy on specific brand level (included in KPI's).

• ​Contribution to price monitoring for selected category (positioning vs. competition –SPI monitoring, channel perspective). Supports Leaders in price changes recommendation for respective category.

• ​Contribution to execution of Brand Communication/Activation 360 degree. Keeping consistency of brand communication across all communication channels and consumer and shopper touch points.

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​Communication

• ​Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, briefings.

• ​Big events communication to CD: preparing marketing part and participate if needed.​

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​WHAT YOU NEED TO SUCCEED​

​Experiences & Qualifications

​​Minimal requirements

• ​5years experience of work in FMCG marketing / media

• ​Experience in developing communication assets

• ​Experience in optimizing communication campaigns