Senior Social & Influencer Executive - Ponds

Job Title: Senior Social and Influencer Executive - Ponds (Brand Building)

Work Location: Mumbai HO

Function/BU: Beauty & Wellbeing, Marketing

Role Description:

Building Pond’s as a social first Masterbrand through Platform and Pulse:

• Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise- ideate long-term IPs for social
• Ownership of brand’s social presence: Craft and execute always-on campaign-led social content strategies. Develop an ownable visual playbook for each platform segment.
• Design full-funnel influencer programs - build brand relationships, identify and activate topical and trending formats. Identify and leverage relevant consumer cohorts on socials to meaningfully embed the brand in social and culture.
• Ownership of key KPIs such as reach, engagement, and earned media to move up the brand’s BESS score.
• Work with stakeholders- agencies, creatives, brand teams to bring alive the brand strategy on social.

Key Skills:

Social first creative thinking, Influencer marketing experience, content strategy and planning, Owner mindset, Cross-functional Collaboration, and most importantly, Consumer obsession.