Assistant CMI Manager - Social Intelligence & Insights Analyst

Job Title: Assistant CMI Manager - Social Intelligence & Insights Analyst

Work Location: Mumbai, India

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you. 

About the Growth & Marketing Office (GMO)

The GMOs are on a mission to reshape how we do marketing to build unmissably superior brands that are the source of Unilever's Growth Action Plan 2030. The GMO is divided into three key teams to enable our shifts - Integrated Brand Experiences, Growth Initiatives & Capabilities, and Consumer Market Insights. We have evolved as an area and are now ready to build on last year's foundation, focusing on our new marketing model, Culture that Converts. We are laser-focused on our three marketing transformation priorities: Elevating the Brand Experience, Social First Demand Generation, and Market Making Innovation. 

The Role:

The Social Intelligence team is a part of Unilever’s GMO CMI function, leading key Social First Demand Generation capability initiatives for Unilever.

The Social Insights Analyst will be part of the Global Social Intelligence Team and will be responsible for analysing a wide range of data to help inform marketing, brand, and business strategies. They will ensure that internal briefs are translated into industrialised projects and will be responsible for ensuring the analysis is relevant for the BGs and BUs. They will be comfortable using a wide range of analytical tools to help with their analysis and be familiar with both digital data, such as social and search, right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on projects, delivering on POCs, and coming up with the vision to scale. They will be engaging with BGs and BUs, where needed, to demonstrate the project vision and scale-up plans. Key part of the global Social Intelligence capabilities team, this role drives increasingly sophisticated and valuable use of the vast amounts of data that Unilever has available at its disposal, ranging from agency-sourced panel data through to open external sources such as social & search. If you love data, are an analytical and results-driven individual plugged into the cutting edge of consumer insights and engagement, and have an ability to turn concepts into reality, this role is for you!

Key Responsibilities:

• Act as the primary Social Intelligence technical expert across the Business Groups, partnering with CMI and marketing to identify and scope their consumer intelligence requirements
• Act as the representative for the technical needs of the Business Groups & Business Units to facilitate the build and adoption of Social Intelligence capabilities. 
• Work with Social Intelligence Operations Lead to create POCs and solution design for the CMI Social Intelligence team, ensuring that all Digital insight models developed as part of the capability toolkit are robust, responsible, fair, explainable, and scalable.
• Liaise with UniOps to stay abreast with Unilever’s digital landscape, with a focus on building efficiency and reducing duplication
• Work closely with peers to identify, define, and deliver new opportunities to standardise and automate the delivery of Social First capabilities, leveraging digital data sources
• Work with other teammates to manage the backend operations required to ensure a streamlined supply of Social First solutions that are owned by the team
• Stay informed about upcoming trends in the space of social media, digital marketing, and consumer insights to identify major opportunities or threats to our CMI strategy at Unilever – Keep a close eye on industry and competitor best practices to ensure that Unilever CMI remains cutting edge and brings Unilever a competitive advantage

All About You:

• Deep entrepreneurialism with a passionate “get-up-and-go” attitude. A clear demonstration of a “founder’s mindset”, ideally with some experience of creating something from scratch with little direction.
• Change the leader who can design and scale solutions that are pioneering in nature. Proven in driving effective global programmes that land with impact and scale.
• Agile leader who can inspire great followship from teams across the Marketing function.
• Strong collaborator, with the ability to listen to understand business needs and to work in the service of the BG strategies and priorities.
• Strong strategic thinker, externally networked, who brings the outside in with a growth mindset and understanding of external consumer trends.
• Proven project management skills and management of 3P vendors, particularly around assessing scope and budgetary / resourcing constraint trade-offs.
• Results-driven, to measure the success and impact of everything they do

Behaviours:

• Focus on what counts: sets high standards for self and others. Prioritises delivering against GAP today and pioneer for the future. Using data-driven insight capabilities for key decision making and measuring ROI. Develops strong relationships internally/externally to create joint business plans with impact.
• Care Deeply: Cares deeply about delivering positive impact for the business, people, and planet. Leveraging and growing talent from practitioners to experts across Unilever. Celebrating diversity of thought and creating an environment where everyone can thrive. Creating a culture of continuous learning and career development.
• Stay three steps ahead: a continuous learning mindset, using internal and external partnerships to be ahead of future trends. To quickly adapt and innovate to address changing business, market, and industry needs to drive competitive advantage.
• Deliver with excellence: shows self-wellbeing and resilience. Operates with gravitas and self-assured intent. Courageous and bold where needed, setting high targets and standards for themselves and their teams. Creating psychological safety to empower teams.

Key Skills:

• Experience in an analytical role and providing insight and recommendations based on analysis, experience of using analytical tools, data modelling or query building experience, and experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
• Experience in understanding business questions and writing appropriate briefs, experience with social analytics or NLP tools, and experience briefing technical teams and being able to translate business objectives into analytical hypotheses
• Proven project management skills, with experience delivering difficult and complex projects and workflows, involving multiple teams – We’re looking for a lynchpin who isn’t afraid to get things done even when they don’t have formal authority over everyone who needs to be involved to make it work
• Strong stakeholder management skills at a senior level, and an ability to flex communication styles as needed.