Global Assistant Brand Manager- Dove Premium Portfolio

Job Title: Global Assistant Brand Manager Dove Skin Cleansing India

Work level: 1D

Work Location: Mumbai HO

Line Manager: Senior Global Brand Manager – Dove Core SC (Aditya Radhakrishnan)

Function/BG: Personal Care, Marketing

BUSINESS CONTEXT:

ABOUT DOVE:

Dove is a €6Bn brand globally with play in categories across Skin Cleaning, Deo, Hair & Skin. The brand is synonymous with changing the standards of beauty, apart from superior products that are loved by more than a billion consumers worldwide. This role would be in the Dove India BG Skin Cleansing team, and it would entail building the future core of the €100Mn India portfolio.

JOB PROFILE:

The key responsibilities for this role will be (and are not limited to):

• Act as a Brand Development lead for Core Dove Bars & Bodywashes

• Refresh the brand communication and social first activations in conjunction with creative agency

• Ideating for as well as crafting social first on-tap content

• Crafting innovations along with long-term innovation roadmaps

• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)

The ideal candidate for this role should have:

• Minimum 6 years of marketing experience in a medium to large-scale company

• A strong business acumen and capacity for insight and analytics

• An intuition for crafting and a passion for beauty

• The curiosity to constantly unlearn & learn consumer needs especially from new age social listening tools

• A passion for brand development & innovation management

• Positive, assertive yet empathetic leadership, with exceptional ‘soft skills

• Social first thinking

• Experimentative & evidence based mindset without fear of failures