Media Effectiveness Senior Manager

Job Title: Media Effectiveness Senior Manager

Location: 100VE, London

JOB PURPOSE

We are looking for a talented Global Senior Media Effectiveness Manager.  They should come with a strong track record in delivering high ROI media models and defining new ways to maximise our media spends in a Social First and Digital model. This role will oversee our B&W global media spends, analysing and making recommendations to drive optimum channel, format and platform choices through our B&W Media Model. This role reports to the VP of Marketing Transformation.

RESPONSIBILITIES

You will shape and leverage how we assign and approach paid media in our marketing model:

Through our B&W brand portfolio and as part of our social first transformation we want to review and optimise how we drive media effectiveness. You will use your expertise in media metrics and models to recommend, drive and track our media mix. You will collaborate with our partners, finance teams, CMI function and BUs to do this. To deliver our new marketing model we will need to transform our approach and mindset to plan and deploy paid media. You will be responsible for developing guidelines for this shift in the media mix and then supporting with interventions and tracking to deliver it.

Specifically you will:

Define Media Effectiveness Strategy and Guidelines for B&W

Collaborate with our partners, CMI and Finance to develop models to support, track and deliver maximum ROI for our paid media in a Social First Model.

You are a doer: you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a willingness to dare, step up and drive initiatives

You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery

You are a strategic thinker: understanding how to use metrics, data, insights and models to deliver effectiveness and ROI

ALL ABOUT YOU

• Strong passion to win and ‘can-do’ spirit, with a proven track record in brand and partnership management
• Ability to build strong working relations across multiple partners and market teams
• Passionate about driving effectiveness through paid media
• A high degree of rigour & order with strong communication and project management skills

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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