Head of Marketing and CSP - Beauty & Personal Care MYSG

JOB TITLE: Head of Marketing and CSP - Beauty & Personal Care MYSG

JOB LOCATION: Malaysia
RELOCATION TERMS: Local terms

WHO YOU ARE AND WHAT YOU'LL DO:

The Head of Marketing and CSP – Beauty & Personal Care MYSG is responsible to build a high-performance Marketing and CSP team, develop MYSG strategic commercial plans based on thorough understanding of the market dynamics, identify consumers and shoppers' insight to maximize business potentials, drive category thought leadership with strategic partners, to deliver sustainable business growth, profitability, and competitiveness.

This role also includes the reporting of head of CMI and Head of DMC, to ensure end to end marketing and commerce execution and talent development.

The role also sits on the Country Leadership Team / board and plays an instrumental role in the overall strategy of the company and development, wellbeing, safety and engagements of employees.

• Reporting to: MYSG General Manager

• Direct reports: Category Marketing Manager & CSP Manager, Media Lead, CMI Lead.

KEY RESPONSIBILITIES:

• Strategic Leadership: Development long term strategy and short term winning brand growth plans to drive growth, P&L improvement and win in MYSG market

• Brand Innovation: Leads the development of local initiatives and deployment of Global innovation funnel.

• Media and Communication strategy: Oversee and ensure win in social media strategy by partnering effectively with media agency and local media partners

• Portfolio and Marketing Strategy: Lead the development and execution of a competitive local portfolio strategy, driving demand creation and nurturing key brands while anticipating market trends and consumer needs.

• P&L Accountability: strong P&L acumen to ensure efficient brand and portfolio investment to deliver strong sustainable growth and effective cost management aligned with long-term business objectives.

• Channel Strategy and Execution: Land the Channel Strategy and Execution: oversee the full integration of Channel Trade Category Plans with Brand Marketing Plan with CBD team to ensure excellent execution.

• Integrated Business Planning (IBP): Lead the S&OP process for BPC category with cross-functional team. Effectively lead the execution of JTBD into Joint Business Planning with key customers.

• People and Culture Leadership: Lead, inspire, and develop a high-performing team (marketing, customer strategy planning, CMI, DMC).

KEY REQUIREMENTS:

• More than 10 years of robust business experience in Marketing, cross-functional work experience would be an advantage.

• Vast experience and exposure in Health & Beauty and Pharmacy.

• Strong experience in innovation deployment with great eye for beauty.

• Well verse if crafting brand communication strategy to bring to life above the line an below the line.

• Proven experience in developing and implementing effective and Integrated Brand Marketing Plans and Joint Business Plan with key customers.

• Proven project and budget management experience.

• Strong understanding of P&L management, financial acumen, and the ability to drive cost efficiencies while delivering revenue growth.

• Excellent leadership, communication, and negotiation skills, with a proven ability to build and lead high-performing and motivated teams.

• Deep knowledge of industry trends, consumer and shopper insights, and competitive dynamics within the local market.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

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