Brand Manager - Ice Cream

Job Title: Brand Manager - Ice Cream
Location: Malaysia

About Ice Cream

Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

Who we are looking for

Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We're looking for a driven, proactive, creative and organized Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the local marketing team working across a range of varied and exciting brand projects, from our big bet national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

Key Responsibilities:

• Lead the development of the Integrated Business Plan of the assigned brand portfolio.

• Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

• Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Brand Marketing Plan OTIF.

• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

• Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.

• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

• Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:

Internal

• Global Brand custodians

• Local and Global Cross-functional teams – Trade Marketing, Supply Chain, Finance, Customer Development/Sales, Regulatory & Legal, R&D and Regional Innovation

• Local marketing expert team (Market Research, Digital, Media, etc)

External

• Customers, Creative, Media, PR and Digital agencies, Tech Partners

Travel:

No travel is required.

What You’ll Need to Succeed

• Bachelor’s Degree in Marketing or equivalent.

• Minimum 5 years experience in brand/product management/marketing, preferably in the consumer goods industry. 

  • Marketing leadership experience.

  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

  • Leading a cross-functional leadership team.

  • Experience in managing agencies

  • Experience in managing digital channels and programs: Digital demand creation and fulfillment.

• Proven experience in developing and implementing effective and integrated brand plans.

• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.

• You embrace a high growth mindset with strong love for consumers, shoppers and customers.

• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

• You are equipped with media savvy particularly in digital marketing and know-how.

• You are experienced in proven project and budget management.

• You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

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