Assistant Consumer Insight Manager - Fabric Care

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CATEGORY/FUNCTION INTRODUCTION

Türkiye Home Care market is €2.5 billion with strong double digit value growth in L3Y CAGR. Fabric care is the biggest category with €870M. The market is a blend of global and local players, with big 3 global companies (UL, P&G and Henkel) making up almost half of the total market, followed by locals and private label.

With the strong heritage of our big brands, Unilever Türkiye is #1 Home Care Company in total HC market in Q1 2025. In categories where Unilever operates, Unilever holds the #1 market position with Omo, Rinso, Yumoş brands.

Fabric Care globally is an extremely dynamic as well as important category for Unilever. It has the ambition to grow profitably by driving premiumization. Turkiye is a key contributor and growth driver for Business Group. Brand contributions to the global growth are very significant and Turkiye is among top 3 growth contributor to the business.

The Consumer Insight function’s mission is to inspire, provoke and drive transformation action/growth. In this role you will contribute to delivering the CI mission by being the CI business partner to Fabric Care category and leading both pre- and post launch consumer validations.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about sustainability and believing in turning ordinary chores into extraordinary moments that don’t cost the earth  then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The key responsibilities in this role are:

• Core partner to BU GM and Marketing Team
• Leads consumer insight into BU agenda of strategy, S&OP, innovation deployment, Communication deployment, NRM,etc.
• Interfaces with Business Group CI on innovation and communication projects
• Leads consumer guidance for Innovation and Communication projects in Turkey and UNICA
• Interfaces with R&D team to bring agile answers to business questions and run product testing for both PGC and local jewels.
• Deliver local consumer connection programmes that create growth insights for brands and categories.
• Manage local suppliers ensuring maximum value for the business regarding quality, timeliness and service

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• minimum 3 years of research experience; preferable experienced in both pre-launch and post-launch research methods. 
• ability to translate multiple source information into a market insight story
• excellent spoken and written English
• consumer mindset; driver of consumer centric marketing
• external orientation; driver of bringing the outside world into the marketing team (consumer, culture, future)
• holistic / lateral thinking; ability to create new insight, elevate thinking & think out of the box;
• digital & data capabilities; driver of new digital methodology & measurement tools
• business partnership skills (demonstrable track record of outstanding partnership with business partners and stakeholders, strong communication and influencing skills, OTIF delivery, strong point of view, identification of growth opportunities).

Skills

For CI there is a set of essential skills needed for every role, and then 4 sets of skills associated to doing different types of CI work; Strategy & Futurology, Brand Activating, Data Artistry, Brand Crafting.

This role requires following key skills:

• Marketing & 6P Acumen: Partner marketing in generating brand opportunities that create the best end to end consumer experience across the 6Ps
• Business Acumen & Partnering: Work with cross functions not only marketing/CD. Shifting all briefs and learning plans from insight output to business outcome. Extracting maximum value from data and insight initiatives by building strong collaborations and influencing key business partners (internally and externally)
• Transformational Story-Telling: Creating and delivering, fact-based, business-relevant, consumer-centric insight narratives, capable of driving business action and impact. Successfully introducing a breakthrough idea, process or tool that gains followership and delivers measurable change within the business.
•  Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions and how to connect all available data in the business to transform knowledge into transformational insights for the business.
• Strategic Thinking & Problem Solving: Defining a problem, causation and solution in an objective, systematic way that showcases vulnerabilities or threats clearly while delivering opportunities that offer a competitive advantage.
• Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities, creating and landing content that resonates with the target audience across different digital channels

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

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