Ice Cream App Growth Lead Turkey

Unilever is currently hiring for Ice Cream App Growth Manager!

Function: Marketing

Location: Ümraniye

Terms & Conditions: Full time 

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

•In charge of promotion websites and apps, Algida ile Kazan & Algida Bakkal, (development, upkeep, new features, security etc.) and their digital marketing efforts(strategy and execution)

•Initiate and develop potential partnership opportunities with other brands and quick commerce services

•Manage and further relationships the Ice Cream Brand Management teams and 3rd Party Suppliers

•Develop growth marketing roadmap, including detailed forecasts, KPIs across all channels

•Collaborate with the IT department and 3rd party engineering teams to support the development of a roadmap that reflects business priorities and improves performance on all steps of the growth via websites and apps

•Perform comprehensive analysis covering the entire funnel from marketing acquisition to conversion, identify potential for opportunities and ensure these are tested and implemented

•Integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs

•Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Minimum 7-10 years of experience in Growth Marketing, Mobile Marketing, Digital Marketing
• Team management experience
• Analytical thinking and being result-oriented
• Problem solving and customer-oriented thinking
• Ability to work detail oriented and organized under tight timelines,
• Ability to adapt flexible working conditions and willing to work in factory environment,
• Being an action-oriented person and has a mindset to turn crisis into opportunities

Skills

• Advanced level MS Office knowledge 
• High communication skills 
• Excellent in English both written and spoken

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. 

As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. 

• Critical SOL (Standards of Leadership) Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions. 
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. 
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 
• AGILITY: Explores the world around them, continually learning and developing their skills. 

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

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