About the Role...
- Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective.
- Responsible for brand building & management (including product innovation and renovation).
- Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
- Work with Line Manager and regional brand team to transfer category visions and plans into local marketing execution plan.
- Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories.
- Prepare adequate business data analysis to facilitate team understanding of brand performance.
- Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs.
- Independently manage brand A&P monitoring.
About the Person...
- Degree holder in Marketing or related disciplines.
- At least 2-3 years of brand marketing experience in FMCG industry.
- Solid Marketing skills and Brand Building experience.
- Skills in building local understanding, brand marketing plans, monitoring & implementing solutions.
- Good at managing launch / re-launch plans with excellent communication deployment.
- Digital savvy.
- Data sensitive and strong analytical skills with good business acumen.
- Strong project management skills.
- Strong communication skills, positive thinking.
- Proactive, self-motivated, and good leading skills to achieve goals.
- Able to work under pressure and master complexity.
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