Senior Marketing Executive

About the Role... 

• Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective.
• Responsible for brand building & management (including product innovation and renovation).
• Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
• Work with Line Manager and regional brand team to transfer category visions and plans into local marketing execution plan.
• Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories.
• Prepare adequate business data analysis to facilitate team understanding of brand performance.
• Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs.
• Independently manage brand A&P monitoring.

About the Person...

• Degree holder in Marketing or related disciplines.
• At least 2-3 years of brand marketing experience in FMCG industry.
• Solid Marketing skills and Brand Building experience.
• Skills in building local understanding, brand marketing plans, monitoring & implementing solutions.
• Good at managing launch / re-launch plans with excellent communication deployment.
• Digital savvy.
• Data sensitive and strong analytical skills with good business acumen.
• Strong project management skills.
• Strong communication skills, positive thinking.
• Proactive, self-motivated, and good leading skills to achieve goals.
• Able to work under pressure and master complexity.

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