About the Role...
- Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective
- Responsible for brand building & management (including product innovation and renovation)
- Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
- Work with Line Manager and global team to transfer category visions and plans into local marketing business plan
- Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories
- Prepare adequate business data analysis to facilitate team understanding of brand performance and discuss action plans
- Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs
- Independently manage brand A&P planning, spending and monitoring
- Assist to handle P&L and business case
About the Person...
- Degree holder or above in Marketing or related disciplines
- A minimum of 3 years FMCG or MNC brand marketing experience
- Experienced in handling Personal Care or Beauty Industry
- Skills in building local understanding, brand marketing plans, monitoring & implementing solutions
- Good at managing launch / re-launch plans with excellent communication deployment
- Innovative and drive for changes
- Digital savvy
- Data sensitive and strong analytical skills with good business acumen
- Excellent project and time management skills
- Strong communication and presentation skills in both written and spoken English and Chinese
- Positive thinking
- Proactive, self-motivated, and good leading skills to achieve goals
- Able to work under pressure to meet tight deadline and master complexity
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