Assistant Product Manager

About the Role... 

• Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective
• Responsible for brand building & management (including product innovation and renovation)
• Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
• Work with Line Manager and global team to transfer category visions and plans into local marketing business plan
• Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories
• Prepare adequate business data analysis to facilitate team understanding of brand performance and discuss action plans
• Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs
• Independently manage brand A&P planning, spending and monitoring
• Assist to handle P&L and business case

About the Person...

• Degree holder or above in Marketing or related disciplines
• A minimum of 3 years FMCG or MNC brand marketing experience 
• Experienced in handling Personal Care or Beauty Industry
• Skills in building local understanding, brand marketing plans, monitoring & implementing solutions
• Good at managing launch / re-launch plans with excellent communication deployment
• Innovative and drive for changes
• Digital savvy
• Data sensitive and strong analytical skills with good business acumen
• Excellent project and time management skills
• Strong communication and presentation skills in both written and spoken English and Chinese
• Positive thinking
• Proactive, self-motivated, and good leading skills to achieve goals
• Able to work under pressure to meet tight deadline and master complexity

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