Customer Strategy & Planning (Trade Marketing) Manager - NRM, Category Management & Shopper Customer Marketing for Hair & Skin Care

Main Responsibilities

• Pack and Price Analysis: Lead the development of differentiated strategies by channel and customer using EPOS and shopper panel data. Identify and drive pack and price initiatives, ensuring end-to-end solution development.

• Price Promotion Strategy: Adapt and apply standard methodologies for price promotions in line with category and brand JBD (Jobs to be Done) tailored to local requirements. Integrate 4C interpretation (Customer, Cost, Convenience, Communication) to align category and brand strategies with pricing and promotion strategies, providing actionable recommendations.

• Promotion Deployment: Develop and execute promotion plans within the trade investment budget to maximize sales and profits. Analyze promotions to provide sound business recommendations that create win-win scenarios for both the company and customers, focusing on short to medium-term gains.

• Price Index Monitoring: Track and monitor price index metrics (API, CPI, SPI) against promotional guidelines and actions.

• Insight Communication: Share insights and recommendations with CCBT (Cross-Country Business Team) and CD (Customer Development) to enhance trade-spending efficiency across functional projects within specific categories.

• Mix Optimization: Optimize channel, segment, brand, and pack size mixes to improve competitive positioning and margins. Collaborate on mix management both internally and externally.

• Cross-Functional Collaboration: Work effectively with multiple teams and functions, including Customer Development, Marketing Demand Creation, Supply Chain, and Finance.

• Data-Driven Decision Making: Utilize insights and data from various sources (e.g., Nielsen 1Q, EPOS) to create action plans that drive business growth and category success. Manage UAT and data maintenance across multiple systems. Lead the 'Promo Group.' 

• Market Share Projection: Project market share based on activities and plans for each channel and account.

NRM:

• Deliver NRM analysis and align across functions (Brand, Finance, Customer Marketing, Consumer & Shopper Insights, Supply Chain, Category Management, etc.) on key outputs and opportunities to exploit across Price/Pack, Mix and Promotion Optimization. 

  Creation of selling stories that positions Unilever as an expert in this space to lead the category management

  Lead the implementation of Global Tools and Analytics 

  • Data-Driven Decision Making: Utilize insights and data from various sources (e.g., Nielsen 1Q, EPOS) to create action plans that drive business growth and category success. Manage UAT and data maintenance across multiple systems. Lead the 'Promo Group.' 

  • Market Share Projection: Project market share based on activities and plans for each channel and account.

  • Pack and Price Analysis: Lead the development of differentiated strategies by channel and customer using EPOS and shopper panel data. Identify and drive pack and price initiatives, ensuring end-to-end solution development.

  • Price Promotion Strategy: Adapt and apply standard methodologies for price promotions in line with category and brand JBD (Jobs to be Done) tailored to local requirements. Integrate 4C interpretation (Customer, Cost, Convenience, Communication) to align category and brand strategies with pricing and promotion strategies, providing actionable recommendations.

  • Promotion Deployment: Develop and execute promotion plans within the trade investment budget to maximize sales and profits. Analyze promotions to provide sound business recommendations that create win-win scenarios for both the company and customers, focusing on short to medium-term gains.

  • Price Index Monitoring: Track and monitor price index metrics (API, CPI, SPI) against promotional guidelines and actions.

  • Insight Communication: Share insights and recommendations with CCBT (Cross-Country Business Team) and CD (Customer Development) to enhance trade-spending efficiency across functional projects within specific categories.

  • Mix Optimization: Optimize channel, segment, brand, and pack size mixes to improve competitive positioning and margins. Collaborate on mix management both internally and externally.

  • Cross-Functional Collaboration: Work effectively with multiple teams and functions, including Customer Development, Marketing Demand Creation, Supply Chain, and Finance.

  Category management:

  • Lead Category Management for total B&W esp. unlocking category segmentation to unlock under-served segments like PW and Face and Premium Mix through portfolio review, pack size, promotion and visibility …. 

  • Working closely with MKT, CMI & shopper CMI to generates winning insights

Candidate Criteria

Experience & Qualification

• Bachelor's or Master's degree in a related field.

• Minimum of 5 years in trade marketing, category analysis, and FMCG environments.

• Experience in the beauty industry, companies, or channels is a plus.

• Candidates with a background in market research are also encouraged to apply.

• Strong ability to analyze large datasets.

• Excellent command of both English and Vietnamese.

• Proficient in presentation and negotiation skills.

Key Competencies & Skills

• Category Growth Management

• Channels; Digital Commerce, Design 4 Channel, Supers & Hypers, Proximity, Out of Home, Value Channel, Convenience, Health & Beauty

• Digital Commerce; Omnichannel, Quick Commerce

• Commercial Strategy; TPM, TTI, NRM, Business Acumen

• Data Literacy

• Execution Excellence; Shopper Marketing, Design 4 Channel 

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves.Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers.Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

such as regarding role location, right to work requirements, whether Unilever will assist with:

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.