Channel Activation Assistant Mananger

Department: Channel Activation – Traditional Trade (DT)

I. Role Overview

As the Assistant Perfect Store Execution Manager, you will play a pivotal role in driving in-store excellence across the Traditional Trade (DT) channel. You will be responsible for ensuring flawless execution of display strategies, analysing performance by region and KPI, and collaborating cross-functionally to optimize team capabilities and resource efficiency. This role is ideal for someone who thrives in a fast-paced FMCG environment, enjoys working with field teams, and is passionate about turning insights into action.

II. Key Responsibilities

1. Display Execution & Performance Analysis

• Own the execution results of Perfect Store programs across the DT channel, including initiatives like Perfect Store, Massive Displays, and OCD.
• Analyze display performance by distributor (NPP), channel, and display type.
• Provide regular updates on execution progress by SKU, channel, and distributor, highlighting out-of-stock (OOS) risks and coordinating with Sales to ensure timely replenishment.
• Weekly tracking of potential OOS and new/relaunch product timelines from CSP/SO to ensure seamless execution in the field.
• Collaborate closely with field sales and merchandising teams to ensure alignment and smooth information flow.

2. Visibility Information

• Communicate updates and changes in display structure to the merchandising team at the start of each cycle.
• Gather feedback post-implementation and work with the program design team to refine future executions for greater market impact.

3. Training & Capability Building

• Co-develop training materials and lead training sessions for AMMs, Supervisors, Merchandisers, Sales Advisors, and their Supervisors.
• Ensure all field teams are equipped with the latest knowledge and skills.
• Monitor training effectiveness through KPIs and feedback from Acacy and field performance.

4. Budget & Incentive Management

• Manage monthly payroll and operational costs for agency (third-party manpower agency).
• Address issues related to headcount, salary adjustments, and incentive schemes.
• Ensure budget efficiency and compliance with internal processes for contracting and payments.

5. Workforce Planning & Optimization

• Propose manpower plans for merchandisers and sales advisors to meet sales, coverage, and display excellence targets.
• Design and refine collaboration models between merchandisers and sales teams to maximize productivity.
• Develop and optimize the Sales Advisor model for the DT channel.
• Recommend improvements to KPIs and working models to enhance resource utilization.

III. Candidate Profile

Skill Set

• Team management and coordination
• Budget management
• Communication and stakeholder alignment
• Data analysis and reporting
• Execution planning & deployment

Mindset

• Strong team player with cross-functional collaboration skills
• Growth-oriented and eager to learn
• Resilient, hardworking, and detail-focused
• Results-driven with strong winning spirit

Experience

• Preferred: 3+ years in field execution roles (e.g., Sales Supervisor or equivalent)
• Experience in in-store activation within FMCG companies is a strong advantage
• Passion for Traditional Trade and data-driven decision-making is a plus

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.