Deliver Category Sales, Share, Growth Targetand drive category JTBD aggressively via deploying in OMNI Digital Conversion Levers:
Lead O2O briefing Planning with customer & Align JTBD & Target Online of that category by working with CSP & KA Planner.
Plan with stakeholder for O2O Integrated Planning UAP N+3 of categories: Assortment, Perfect Launch, O2O + Online exclusive Promotion, Thematic, Media, Data Management.
Ensure thedeploymentof Unilever’s 7OA contentforcustomer OMNI platformthat be in linewithUnilever’scontent asset bank andcustomercontentframework/guideline: HeroImagerefresh, Innnovationlaunching.
Ensure to plan & deploy O2O succesfullaunchwithcustomerviastrongcollaborationwith KA Planners, DMC andMarketing to drivedemandcreationplanviastrongon-site, E-contentdeployment & demandcreationplanviautilizitionofdata & DDM.
Set-uponon-siteassettdeployment:Searchdeployment, buildplan to winorganicsearchofcustomerbyleverageleversofconversion, content, traffic, promotion.
Set-upOn-siteCampaign/visibility to ensuredrivecategoryplan & activities in customer OMNI platform: bannercontent, landingpagedesign, campaigntracking & evaluation, ensure strong presence in Unilever-led & Customer-led campaign, OMNI platform’s Category Page & all required conversion touchpoint required, SIS design & deployment.
Set-up media/CRM campaignto assigned customer: match category JTBD and shopper segmentation required, discuss media budget planning, deploy campaign operation & media performance evaluation for assigned categories & customer.
O2O Stock Operation of that category: Follow PO, Orders and addressissue related to Code, MOW, delivery timing. Follow with Operation team to solve OLA issue and deploy fixing plan with Unilever, supply chain & customer operation team.
- To ensure smooth O2O Data performance Tracking Metric of customer & category assigned (OLA, Promotion, Stock, View, Click, Impression)
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