Magnum & Wall's Impulse and Masterbrand Thailand Lead

Job Title: Magnum & Wall's Impulse and Masterbrand Thailand Lead

Location: Thailand

About Unilever Ice Cream

Unilever Ice Cream is home to well-loved brands such as Wall’s, Magnum and Cornetto. This role will be responsible for the crucial portfolio of Wall’s ice cream in creating and operationalizing the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches.  This role directly reports into the Ice Cream Thailand Marketing Lead and will handle a team of 3 people.  

Key responsibilities: 

• Manage the end-to-end P&L for Wall’s & Paddle Pop portfolio 
• Designing and executing the annual brand marketing plans – both innovations & activations.  
• Liaise with regional and global partner in adopting global/regional campaign to be localized as in market deployment 
• Manage the A&P budget and other key resources. 
• Lead a team of senior brand managers—mentoring, coaching, and developing them to deliver both business targets and next generation leadership
• Manage the creative and media agencies to deliver great marketing mixes in the market. 

Key stakeholders for this role: 

• Ice Cream trade & sales team
• Category finance, supply chain
• Category R&D technical project leaders. 
• Regional/Global marketing teams
• External agencies: Creative, media, digital, events, PR

Key competencies required for this role: 

• Project management: ability to lead the end-to-end innovation projects 
• P&L management: brand custodian and responsible for total portfolio
• Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
• Marketing mix creation: experience in creating communication mixes from scratch
• Can translate consumer insights into strategy and action that will generate business impact.
• Strong local media knowledge including latest trends on digital marketing
• Ability to work in a fast paced, trend-based category
• Ability to lead a small team
• Leadership of the Future – with a style appropriate to a networked and agile organization
• Strategic thinking & influencing (building “big relationships”)

Expected qualification/professional experience:

• At least 6-8 years of brand management experience preferably in FMCG or fast-paced environment.  

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Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.