Home Care TH Marketing Director

Job Position:Home Care TH Marketing Director

Based in Bangkok, Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

The Role

Home Care Thailand Marketing Director is responsible for the full marketing leadership of the Thailand Home Care business spanning across 3 categories – Fabric Cleaning, Fabric Enhancers & Dishwash. This role leads full P&L and responsibility of the marketing function including marketing strategies, annual plans, innovation, media, brand equity, and design for channel. This is a unique opportunity to work in the best of both worlds with global powerhouse brands, best practices, and local Innovation with multiple channels from retail to eCommerce.

The role also sits on the Home Care Country Leadership team and plays an instrumental role in the overall strategy of the Home Care Business Unit and the development, wellbeing, and engagement of employees.

Main Responsibilities

• Development of annual brand plans & budget to achieve targets

• Leads the development of local initiatives and deployment of global innovation funnel

• Ensure brand purpose is locally embedded and activated for each brand

• Plan and execute efficient brand investment plan.

• Overseeing digital / precision marketing and data strategies for the business

• People and team development

Essential Experience

• 10+ years of marketing experience, preferably with cross-functional work experience

• 5+ years of experience working with multi channels (Hyper super/convenient/ General trade/D comm)

• Strong combination of mix development & execution experience

• Proven experience in developing and implementing effective and integrated Brand Marketing Plans

• Proven project and budget management experience

• Strong leadership, communication and influencing skills to work with senior stakeholders (locally & globally)

• Strong project management and people management to oversee the team and guide day-to-day operations 

• Strong data analysis for continual analysis of market trends and the positioning of competitors

• Experience in social first marketing & demand creation 

Desirable

• Leading broad portfolios & teams

• Fluent in Thai language

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.