Home Care TH Senior Brand Manager

Job Title: Home Care TH Senior Brand Manager
Location: Thailand

Main Responsibilities

• Leads the development of the Brand Marketing Plan.

• Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.

• Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.

• Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.

• Responsible for brand P&L to help drive growth & profitability of the brand.

• Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.

• Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.

• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

Candidate Criteria

Experience & Qualification

• 3-5 years' experience in brand/product management/marketing (FMCG)

• Strong presentation, communication & project management skill

• Ability to work independently and as part of a team in a fast-paced environment

• Knowledge on communication development, media planning process, public relations & e-commerce

• Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development

• Experience in managing relationships with a variety of stakeholders – both internal and external partners

• Experience in leading an internal cross functional task force and working with external agencies

• An excellent English language communicator with senior stakeholders and peers (conversational and presentational). Fluent in Thai language

• Knowledge on Home Care products & social first marketing will be added advantage

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Are you interested?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.  

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Phornkamon Chantawarang at phornkamon.chantawarang@unilever.com.

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