Job Purpose:
At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr Professional & Best Foods— trusted and used by chefs and F&B operators every day.
CMI Senior Assistant manager will play an instrumental role to ensure that the voice of the operators is brought into and impact our business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the SEASA level, ensuring insights into action that drive business results. He/She will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization.
Main Responsibilities:
- Serve as the trusted data and research methodology consultant to different functions across the organization.
- Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia.
- Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
- Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
- Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis.
- End to End management of research processes, including:
- Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps.
- Lead research projects and partner effectively with research agencies.
- Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings.
- Able to transform findings into powerful and actionable recommendations (CMI POV).
- Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions.
- Design and facilitate insight and strategy co-creation workshops with internal business partners and externalconsumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
- Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
Experience & Qualification:
- At least 5 years work of experience in market research, CMI or marketing.
- Experience in FMCG business; Experience in Food & Beverage related categories are preferred.
Skill:
- Passion for uncovering human truth.
- Proactively initiate and lead.
- Strategic thinking and effective influencing.
- Integrative thinking, strong analytical skills.
- Strong communication skills, charismatic presenter.
- Solid business written skills (English & Thai).
- Comprehensive understanding of quantitative and qualitative research techniques.
- Effective project management, disciplined and puncture
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