JOB PURPOSE
The Media Manager is responsible for flawless design and execution of full funnel media campaigns from awareness to conversion including traditional to specific digital plans, data driven campaigns in the market, delivering maximum sales, return on investments, breakthrough innovation and functional excellence.
Designs cluster EED media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally
Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
Work with the agencies / external partners to bring to media plan execution to life
Maximise efficiencies via value extractions with external partners / agencies for the markets
Reports, explains media activities to country & cluster leads, to drive media KPIs
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Drive Best in class Holistic Media Planning and execution
Lead and deliver best in class holistic media plans (offline and online) for the cluster markets that fully leverage data and insights to target media effectively
Collaborates with CSP and dCom team in market to ensure the full end-to-end plan works on retailer sites and offline with key customers
Collaborates with the Data & Audience team, to propose and agree with the stakeholders the key relevant audiences for precision and performance marketing campaigns based on the brand marketing & communication objectives
Collaborates with the Digital Marketing Team and Brand Teams to design consumer journeys, dedicated touchpoints per objectives
Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P, 2P, 3P data), search and performance marketing
Work with the Performance marketing / retailer media experts in the Hub to drive optimisations both on and off the retailer
Drive efficiencies through rigour and relationships
Engage directly with external media owners to deliver innovation, and best practice
Apply rigour to deliver efficiencies and help achieve value targets with media agencies
measures and tracks effectiveness of media channels, with emphasis on “real time” campaign management with the help of the Measurement Specialist
Drive best practice and thought leadership
Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally
Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC ETC
Manages day-to day relationship with the Media Agency HC Partners of the cluster
SKILLS YOU SHOULD HAVE
Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of Paid media and Digital knowledge, providing expertise on traditional and digital channels and opportunities, data driven strategies, including ecommerce, and by explaining complex information in an easily digestible way
Holistic Communications Planning
Collaboration skills that encourage multi-stakeholder projects to thrive
A pioneer spirit to drive and embed innovation into our media and data strategies and plans
Problem solving mindset, able to work with agility and adapt to a changing media and market conditions
Strong analytical skills to define, interpret and respond to data insights
Outstanding communication skills to focus stakeholders and embed best practices
Cutting edge understanding of media and brand communication landscape
WHAT YOU NEED TO SUCCEED
6+ years of experience in media, digital, programmatic, performance marketing or similar
Holistic brand communication management experience at a large brand. Xross-brand leadership experience at an agency appreciated
Advertising/Media budget management experience
Experience in driving change and embedding innovation in the business
Experience in handling complex stakeholders across matrixed organisations
Experience in data driven marketing and performance/ecommerce
Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
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