Brand Manager Kids & Refreshment, Poland & East Europe

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Join Our Ice Cream Team!

Unilever is currently hiring for: Ice Cream Kids & Refreshment Poland Brand Manager & East Europe Lead

Scope: local & regional (Poland & East Europe); full time; Kids, Classics & Refreshment Ice Cream

Reports to: East Europe & Poland Head of Marketing Ice Cream

Location: Warsaw

JOB PURPOSE:
Find your purpose at Unilever. If you are hungry for impact and thrive in an environment where you can combine work on strong fundamentals, while enjoying the thrill of experimentation and setting benchmarks which will make Polish Ice Cream category strong in Europe, then this role is tailored for you.

KEY RESPONSIBILITIES:

We are looking for a passionate Marketer to lead activities on our most engaging Kids, Classics and Refreshment (Twister, Zapp, Calippo, new entries, Refreshment Portfolio) in Poland and East Europe! We are looking for someone who:

• Has full ownership of the Brand x platform Level – including full mix and P&L management responsibility locally
• Leads and represents EE community and platform to Central Teams and Senior Stakeholders
• Leads and champions brand communication and guards & streghtens brand equity including advanced work with influencer marketing and product elements development, working with agencies to deliver strategically sound messages in line with communication strategy 
• Understands continuously ice cream market (brand measures, competition, media, consumer and shopper behaviors) 
• Coordinates brand marketing plans: plan, execute, evaluate & corrective actions; 
• Is the ultimate owner of the innovation and activation plan of brand
• Leads Portfolio projects that could include from scratch product development
• Prepares the activation strategy and plan to land the message and products on the market on time and in full 
• Owns the S&OP responsibility (according to the S&OP procedure);
• Owns Price positioning vs competition (channel perspective) / price change increase   
• Is responsible for presentations of the activity plans (context, objectives, priorities) and trade presentations in sales meetings and external clients            
• Leads Big events communication to Sales teams: Preparation of  consumer/shopper/category/channel part based on inputs from other teams 
• Cooperates with internal & external stakeholder: CSP, Finance, planning, CD, media squad, media agency, creative & BTL agencies, P&I, R&D, production houses, retailers, Central Teams
• Co-leads Marketing activities for Various Channels/customers

WHAT YOU NEED TO SUCCEED:

• At least 3 years of experience and a proven track record of performance in marketing or trade marketing
• Consumer and customer focus
• Strong Project Management skills
• Stakeholder management
• P&L & Financial operational knowledge
• Strategic thinking and analytical skills with the proven track of the strategical decks or analysis with the successful action plan                      
• Fluent English
• Fluent Polish              
• Great communication skills (verbal and written) and ability to work in cross functional teams.                          
• Self-driven & pro-active person with high self-motivation                  
• Digital campaigns and influencers campaigns/ activations preparation and co-ordination experience    

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