Digital Marketing IC

We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As ice cream makers we are serious about happiness. With warm hearts, we create the coolest products. We are the proof that an unbroken chain of happier people works – for a happy planet and winning smiles. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come, with our people and planet first.

We have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), in over 60 countries. All driven to spread happiness through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

JOB PURPOSE

This is an exciting role to lead and raise the consumer digital experience, maximizing the impact of our brands thru digital excellence, social community growth, digital partnerships and building digital capabilities. The role will work very closely with the Marketing Team, agencies and partners, with the objective to shape and land digital strategy, elevate the impact of our brands in digital and ensure executional excellence of key projects, in innovative and impactful ways across the digital ecosystem.  

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The main responsibilities of the role will be:

• Responsible for building Digital Strategy and the Digital Transformation agenda for our Ice Cream brands in Spain

• Responsible for building capabilities to pioneer in the consumer market while replicating best practices cross brands with speed and agility.

• Responsible for raising the bar in digital excellence, ensuring we are top of class when it comes to digital mandatories, ensuring DBA’s are well deployed, being effortless to buy & always on through performance marketing, maximizing ROI , optimitation and evaluation of digital activities.

• Responsible (together with Brand Managers) for strengthen and ensuring brands consistency across digital platforms (such as search, social, connected packs, QR code touchpoint and beyond) and elevating the consumer experience through seamless journey continuously.

• Drive creative transformation and being visionary in setting new tools & new digital brand activations (including AI, creative technology, leading pilots, etc) to make our brands stronger and cooler for our audiences  

• Lead the social media strategy and facilitate best execution standards, in areas such as building communities and developing partnerships to extend digital reach, working with digital specialists and brand managers to achieve it.

• Work closely with digital and creative agencies, media team, and project leaders to shape the key projects in the most impactful way.

• Lead the digital agenda in Performance Marketing and Data Analytics.

• Drive digital effectiveness and efficiencies via optimizing the media and execution mix, through the best use of data, digital tools, and technology to deliver seamless and connected consumer experiences across all touchpoints.

• Get the brands to “stand out in culture” - Being the lead for social media where the brands get incredible insights into culture. The role will require to constantly identify opportunities for innovation or experiences to reach a variety of consumer targets.

• Lead & implement digital & contact strategy in our B2B channels (restaurants, scoopshops), attracting and nurturing leads thru the different platforms (SEO, SEM, Social Media, emailing, etc), in order to capture new customers and generate awareness of our brands for these channels.

• Responsible for guarding the TOV of our brands in the digital ecosystem, and particularly building engaged communities through social media.

• Inspire, empower and be catalyst of digital best practices and capabilities of marketing teams.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• A committed team builder with a high passion for growth & excellence in digital capabilities and experiences.

• A doer that not only dreams about opportunities about but makes things happen and takes advantage of emerging trends.

• A constant learner, curious in creative technology and excited with the potential to pioneer

• A foodie, we all love great food in Ice Cream.Eating it, talking about it, and understanding the trends behind it.

• An understanding of the pop culture for different demographics and being able to use this cultural understanding and open mindedness to help forge partnerships with authenticity and sensitivity so Ice Cream can continue to pioneer in this space.

• Excellent leadership & people management skills.

• A resilient and self-motivated spirit.

Skills

• Significant depth on digital marketing, digital community engagement and digital partnership generation.

• Strong strategic thinker, brand crafter & rigor, with business acumen to understand the developing world of digital marketing and community development.

• Proven ability to brief and manage creative agencies to get the most impactful output.

• Proven ability to be a part of and manage a matrix organization.

• Excellent communication skills with an understanding of different audiences (internal and external), including but not limited to creators and influencers.

• Ability to Influence & commit teams to ensure the success of projects.

• Demonstrated ability to turn marketing strategies into innovative and impactful experiences.

• Excellent emotional intelligence to ensure effective collaboration with a variety of stakeholders.

• Creativity to enhance the capabilities within the teams, through training, way-of-working and inspirational activities.

• Nice to have: a deep-rooted understanding of Ice Cream category.

Leadership

• You are responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy.