Associate Brand Manager, Emerging Brand & White Spaces

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

BACKGROUND & PURPOSE OF THE JOB

Unilever Skin Cleansing Canada is the market leader with 28% share within the bars, bodywashes and hand wash business. However, to sustain our leadership position in the market, we need to evolve at furious pace with new brands and formats in segments where we are under indexed to cater to the ever-evolving consumer needstates.  

As the Associate Brand Manager for emerging brands and white spaces, the candidate would report to the Marketing Manager. S/he would independently lead a portfolio creation and/or expansion of brands from other markets that span across bars, bodywashes and other adjacent categories. End to end demand creation would also fall within the purview of this role. Bringing the brand to life and increasing equity with consumers would be the biggest focus area for this role. This role is critical to enable Unilever to win across different price tiers but especially within the super premium segment.

We also want to ensure we are overserving the underserved community, providing efficacious and ethically sourced products that address the specific needs of the multicultural consumer in the right channels. There is a lot of opportunity to serve Canadians especially with the changing demographic of the country. Immigration is the driver of Canadian Population. “New Canadians” are now 1 in 4 Canadians (26.5% in 2021).Three largest visible minority groups are South Asian, Chinese and Black. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Strong understanding & appreciation for relevant consumer & cultural trends, with a focus on the multicultural consumer, and beauty categories and understanding how super premium, social first brands are winning in the market place.
• Clear understanding of customer objectives and working in alignment with Sales and Trade Marketing counterparts to support customer needs
• Accountable for delivering the market share ambition and co owning delivery of underlying sales growth, and profit with CS&P.
• Support the development, execution, and optimization of the annual plans for the UNilever portfolio, continuously identifying new growth opportunities across the different categories. Drive brand power in Canada.
• Assist in the development and execution of deployment plans with the Integrated Agency Team (IAT) that includes external media and PR agencies. Track and evaluate in market plans while keeping tabs on competition
• Accountable for driving unmissable brand superiority via brilliant execution of brand campaigns, owning on ground activation and PR and being at the forefront of stellar social first deployment and driving mental availability to win handsomely with Canadian consumers.
• Working closely with US brand partners to optimize communication and innovation mixes for the Canadian market, delivering on-time flawless execution of these programs
• Managing the day-to-day operations of the brand including budgets and innovation funnel.
• Support and contribute to realizing the objectives of the Personal Care business unit as a member of the team

WHAT YOU WILL NEED TO SUCCEED

• Strong growth mindset and bias for action; Entrepreneurial, with the ability to identify and execute new opportunities 
• Has excellent analytical/quantitative skills & project management skills; be able to effectively present and implement action plans.
• Strong interpersonal skills, able to strong relationships with BG and US teams as well as independently lead & motivate internal cross-functional teams & external agency partners
• At least 3 to 5 years relevant marketing experience in CPG industry.
• Prior experience in Canadian market preferred

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.