Nutrition Philippines Consumer Market Insight (CMI) Lead  

Position: Nutrition Philippines Consumer Market Insight (CMI) Lead  

WL: 2B

Location:  Manila, Philippines

Reports to:  CMI Lead Nutrition Greater Asia

Core Responsibilities:

• Business Partnering – The role business partners the Philippines Nutrition Country Lead and their teams. This is a core role partnering the Nutrition Philippines Business Unit (BU) and pivotal connector role with expertise roles (PDC, Engagement, Innovation), functions (media, CMI extended network, finance, R&D). Guide and support portfolio strategy for the Nutrition (Cooking Aids, Mini Meals and Condiments for Total Philippines) Guide business on where and how to win with:
• Strong focus on Category & Market Understanding
• Strong focus on Channel & Shopping Insights to bring together a holistic view
• Lead the Full cycle of Insight roadmap for Content & Mix Creation
• Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
• Innovation development for local innovations and support for Global innovations
• Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
• Partner with Analytics to understand ROI drivers of the market/category
• Partner with the media agency/media team to understand campaign/brand performance/drivers
• Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and impact of Media inputs
• Guide on country communication strategy – media mix and asset quality & channel allocation process. Be the voice of consumer and guide fact-based decision making as a member of the Nutrition Philippines BU  Executive Committee (EXCOM)

Should be able to: (capabilities)

• Represent and lead CMI agenda at BU and other relevant forums: Know the facts and present these meaningfully with recommendations
• Represent the consumer needs and market trends to guide and shape upcoming strategy and innovations: Know these and integrate with teams (global/ local) to land these
• Connect with expertise leads, upskill self and embed new tools for the team - including Innovation methods, Digital compliance, Metrics that Matter for Digital performance of brands. Likewise, for engagement tools.
• Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI network.
• Extract, analyze and interpret and synthesize (multiple sources) into a clear and compelling story that drives action – for ad hoc projects or regular business processes.
• Lead and support initiatives outside of project work to unlock growth opportunities to create excellent content.
• Lead/support regional Nutrition workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend spotting

To Succeed in This Role:

• Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
• Be comfortable working as part of a virtual and highly global engagement team and driving external orientation.
• Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
• Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
• Thinks outside of the box to maximize all information on hand to drive data-backed business decision making and drive new and more impactful ways of delivering insights to the business
• Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.
• A team player: accountable, open minded who likes to work in rapid and agile way
• Good Academic Credentials, Digital Skills and Numeracy.

Qualifications:

• At least 8+ year Market Research experience (CMI and brand experience is advantageous)
• Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities
• Strong communication and presenting skills to present internally & externally
• Good understanding of market research
• Interest in human behaviour / psychology and neuroscience
• Able to lead big projects
• Good analytical skills
• Leadership skills and potential to grow as a leader
• Experience in media and/or communication insight research is a prerequisite
• Good understanding of online and offline media landscape

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

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