Shopper Marketing Manager

Join our Ice Cream Journey in the role as Shopper Marketing Manager!

If you consider to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

ABOUT US:

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

WHAT YOU WILL BE DOING?

In this role, you will be leading customer, category & brand growth through strategic shopper marketing activities targeting shoppers across their “Path to Purchase” touchpoints. This role focusses on unlocking barriers, prompting triggers to purchase, to positively influence shopper behavior.

KEY RESPONSIBILITIES:

• Create a winning Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points

• Understand and define the shopper insights, triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth

• Develop and execute transformative engagement at the point of purchase through best-in-class executions, including development & sourcing of point of sales material with advertising agencies and print houses

• Build strong “Go To” relationships with key retailer marketing and trading teams

• Be the expert on opportunities within Retailers to support their corporate marketing initiatives or opportunities to develop portfolio activity, and drive sales of our Ice Cream Brands

• Develop proposals for specific Category driving Retailer Shopper Marketing Programmes.

• Ensure the Shopper Marketing plans & Annual Sales Activity Plan are aligned to the brand objectives and customer priorities across the year.

• Lead in conjunction with marketing teams and CBD to develop tailored shopper marketing plans for key customers.

• Manage collaborative creative agency relationships, through inspirational briefs, holding them accountable for deliverables and within budget.

• Ensure all in-store activations land successfully on time in full as planned

• Ensure shopper marketing plans have a positive return on investment and deliver tangible results.

COMPETENCIES

• Persist a great internal drive with a strong ability to manage your own time and multiple workstreams at once. Be structured, well organized & with a strong eye for details is important when creating best in class sales material

• Promote an analytical and result -oriented mindset, with a strong passion for growing businesses

• Inherit a strong blend of people, communication & presentation skills; you’ll need to be credible and confident in front of people with the power to influence and negotiate

• Be effective in building, maintaining & facilitating relationships within the organization and with external parties

• Shopper Insights: Inquisitive about shoppers and shopping behavior and translating insight into actions

• Experience of using shopper data tools

REQUIRED EXPEREINCE

• A University degree in Business Administration, Finance, or Marketing is preferred.

• Achieved visible results within sales and/or marketing.

• Experience from trade/shopper marketing and/or brand management.

• Experience from FMCG is a strong merit.

• Experience of project management.

• Fluent skills in Swedish and English, both written and spoken.

ADDITIONAL INFORMATION

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

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Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.

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