Marketing Manager - Homecare & Foods UI MYSG

About Unilever International

Unilever International is Unilever’s White Space Arm.

We work across the world to fill white spaces for Unilever.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and Southeast Asia and North Asia.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

• We will be the fastest route-to-market globally.

• We go where no (man, woman or distributor) has ever explored.

• Impossible is an opinion, not a fact.

• Speed is our currency.

• When brands are built right, they can last a lifetime.

• Building leading market share positions in S.M.I.L.E.( SmallIsland Landlocked & Extreme) geographies to serve underservedgeographies  -combination of digital + in store execution

• Serving underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumers

• Creating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Govt ^ & NGO (GIN), Cross Borderecom, Discounters etc

• Serving underserved brands by building a global model toseed, incubate and scale brands especially in Health and beauty, Ecom and modern trade

• Building new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc

This role is important because…

You will shape the growth vision for two of UI’s most strategic categories—Home Care and Foods—by crafting and owning the Integrated Business Planning (IBP) and marketing roadmap. This role drives purposeful brand building,social-first demand generation, and deployment of relevant innovation to unlock white-space opportunities, ensuring UI Singapore becomes the premium showcase market globally.

Specifics of the role…

• Lead IBP and category strategy aligned with global priorities and local insights. 

• Manage category P&L and ruthlessly prioritize A&P investments forsustainablegrowth. 

• Drive portfolio strategy acrossUnilever’s home care andfoodsportfolio.

• Buildand deploybest-in-class digital marketing programs (social, search, performance, DTC). 

• DriveATL/BTL campaigns and integrated communication plans. 

• Champion innovation:identifywhite-spaceopportunities andinfluenceNPDchoices. 

• Partner BU Leads and cross-functional teams to scale brands and deliver executional excellence. 

• Analyze campaign ROI and consumer metrics tooptimizeperformance. 

• Lead agency relationships and ensuretimely, impactful launches.

You’llwork closely with…

• UI Business Group Team /GlobalBrandTeam

• Business Unit Team / Channel Development Team

• Finance, Supply Chain and RA/QA Team

• SocialHub Team

• Media and Activation Agencies

To be a star,you’relikely to…

• Be a strategic, highlyadaptableand entrepreneurial person

• Embrace a high growth mindset, with strong love for consumers,shoppersand customers 

• Have excellentbusinessacumen and analytical skills 

• Have excellent communication, negotiation and influencing skills with senior stakeholders

• Have experience working and leading in cross-functional teams

• Over10years’ experience in FMCG inbuilding brands globally, especially with digital marketing and social first

• You are a maverick, youdon’ttake no for an answer, you pioneer and are consumer obsessed

• Strong network with customers and senior stakeholders in theunileverbusiness

• Deeply collaborative and work and win with others

• Have attention to detail and have a passion for execution