Global Marketing ROMI Manager

Unilever is currently hiring for  Global Marketing ROMI Manager

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT PROCUREMENT

Part of the Supply Chain family, Procurement is responsible for over 30B Euro of material and services spend globally with more than 60,000 suppliers, over half of them in MBS. Getting the right services and materials, sustainably sourced and ensuring responsible procurement is critical to ensuring our brands with purpose grow. Our teams work closely with the business to understand stakeholders’ needs, bring innovation to meet changing consumer, employees and customer’s needs, and drive financial value for Unilever through competitive buying. We’re at the forefront of digital procurement, bringing new tools and analytics to drive data-based decisions.

Our Procurement Lighthouse Strategy focusses on multiple pillars of competitive buying, partnerships, superior availability, sustainability and value chain interventions underpinned on the key enablers of People, Digital & Culture.

ABOUT MBS

MBS, Unilever’s Marketing and Business Services Procurement team, is responsible for Unilever’s sourcing and supplier strategy and execution for all third party spend across Marketing, Business Services, and IT, supporting the business requirements of our Brands, Business Groups, Business Units and functions to drive sustainable growth through strategic supplier management, cost and value management, sustainability, and innovation, aligned with Unilever’s GAP 2030 Strategy. The team manages an annual spend of ~11 Bn Euro with a supplier base of about 30,000. Within MBS, the Marketing Spend is around € 6 Bn across all portfolios of Creative Agencies, Digital & D-Com, Ad Production, Field Force, POSM/Premiums etc. within ATL and BTL space.

Tracking the effectiveness of our marketing investments and identifying opportunities to drive to the next level actionable insights and efficiencies is a continued area of opportunity and enabler for driving real competitiveness for our brands.

The ROMI Manager is an exciting new position which will work hand in hand with our consumer marketing insights team, the global marketing team and procurement portfolio leads. They’lll be expected to understand each portfolio’s value chain, the necessary frameworks and data points for MMM/tactical analysis and conduct thorough return vs. Investment analytics to establish clear internal & external benchmark wireframes.  Whilst, collaborating with various finance and marketing teams to build a roadmap and case for tracking and improving returns on the marketing investments. 

The ROMI manager needs to focus on data acquisition, analysis, curating actionable insights and most importantly – how this all translates into increased efficiencies. This is a critical role in supporting Unilever in investment decision making based on performance, but also how Unilever will pay its partners.

The role is as much about data & analysis, creating actionable insights as it is selling and strategy work.  You’ll be in the room with Marketing & Procurement Leadership Teams to inform and build long-term strategy, big unlocks and digital/tech transformations with the primary focus on driving efficiencies in our sourcing and portfolio management.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.  

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Understand the business needs related to € 6 Bn spend and bring deep expertise and insights across the detailed value chain and supply base to translate the business requirements into effective future-fit procurement strategies.
• Support portfolio leads in driving ROMI across all marketing and portfolio strategies., Marketing Procurement Strategy and Business Group (BG)/Business Unit (BU) priorities.
• Support our existing MMM tools with additional pipelines and detailed supplier operational data. Translating the results into actionable insights.
• Together with key business functions and the procurement teams, deliver transformational sourcing strategies, operating models, and supplier relationships that help drive UL’s GAP 2030 Strategy & efficiencies in marketing investments across all media and marketing channels.
• Support delivery against financial targets and other KPIs (including value delivery) as per business plan objectives, accountable for delivery of results from all BGs and BUs globally.
• support SRM to unlock value leveraging ROMI as a growth engine as part of Unilever Partner to Win strategy.
• Liaise with internal and external stakeholders globally, to support business, MBS and Procurement priorities and enable rapid alignment and deployment.
• Lead rigorous execution of the priorities and transformation initiatives across the globe E2E.
• Future proof the ROMI agenda and strategy by driving digital approaches, while building technology enablers to help manage selected portfolio and scope, while driving impactful sustainability agenda.
• Support internal performance management and reporting including creation and stewardship of relevant key performance indicators.

KEY INTERACTIONS

• Internal:
  • Procurement:
  • CPO and UPLT
  • MBS VP and MBS LT
  • Sourcing teams
  • Key business stakeholders within BG/BUs
  • Procurement Strategy and Insights
  • Procurement Partnership and Purpose team

• Business partners:
  • Customer Development
  • CMI
  • Marketing
  • BG/ BU Teams
  • Finance
  • Legal
  • Logistics

• External:
  • External Partners
  • Suppliers
  • Advisors and benchmarking organizations

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Bacheloor’s Degree.
• Fluent in English. Spanish is a plus.
• Procurement experience, including proven and deep experience in overall Marketing procurmeent of ATL and BTL portfolios or related field or indirect procurement portfolios.
• Strategic sourcing, portfolio strategy expertise, with experience in managing complex portfolio/categories, at a global or multi-regional level.
• Expert in data & analytics, reading data and coming up with strong insights incl. From MMMs;
• Strong understanding of marketing E2E value chain and associated tech including latest tech advancements.
• Understanding of the financial implication of marketing investments and ramifications.
• Understanding of supply market, value chain, and FMCG knowledge.
• Experience in stakeholder management.
• Experience of business facing roles, problem solving or project management.
• Demonstrated and proven leadership capabilities to lead a virtual global team.
• Experience in shaping and leading transformational business process reengineering, with experience driving Change Management initiatives.

Skills

• Ability to work under pressure and in a complex global environment; balancing a broad spectrum of stakeholder requirements.
• Comfortable working in conditions of ambiguity and leading through change.
• Able to create and drive adoption and execution of a shared vision and strategy for change.
• Ability to interact with senior stakeholders effectively and efficiently functionally to understand their needs and deliver effective balanced solutions.
• Delivers change whilst managing the interface between “day to day” and improvement projects.
• Passion for continuous improvement.
• Strong verbal and written communication skills, including creation and delivery of effective presentations.
• High financial and business acumen.
• Strong in selling ideas and concepts; especially influencing business stakeholders on change management.
• Inspiring, motivational, and accountable people leader, able to lead remote and cross-cultural teams and connect people and ideas.
• Strong in project and time management for complex global projects.
• Stakeholder management and people skills.
• Passion and practical creativity.
• Tenacious and resilient in the pursuit of challenging goals.

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.