Job Title: CMI Coordinator – HC Performance – Shopper, Channels and UPro Business

Location: Sao Paulo, Brazil, WT Unilever offices

Work Level: 1D

Reports into: Bruna Tashima

Full time job

Talent Principles:

Considering our Talent Principles, for applying to an OJP, the internal candidates must have a minimum time in the current position, as follow:

WL1: 18 months in the current position

For completing your application, it’s necessary to fill your Talent Card in Workday. In case you have any doubt regarding Talent Card, please reach out to your People Partner/HR Consultant.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

MAIN JOB PURPOSE:

The Home Care Category is one of the key BUs worldwide and in Latam. Brazil represents the second market in terms of importance in the HC Unilever world. With big and recognized brands, loved by consumers as Omo, Brilhante, Comfort, Cif, among others. The category has very established and mature presence in key categories as Fabric Cleaners and Fabric Enhancers and an increasing one in Cleaners and Dishwash spaces, with different footprints in the Latam markets. At the same time, new growth avenues keep gaining space in terms of business relevance as well as spaces to learn and expand our capabilities. Examples of this are Unilever Professional business and Laundrettes, but also the entry in new segments within our core categories (i.e. Fragrance Boosters, new formats development as concentrates, liquids, disinfectants).  

As a Business Unit, the key current focus is in building a HC end to end business. This means being a Home Care expert and accountable for our products and brands in what refers to all Ps. As the most recent change, the channels teams and sales force are gaining HC expertise and full integration into the business unit to ensure we can focus on competing in the market from product creation to the last mile on the shelf.

As a result of this, the HC teams will focus increasingly on channel understanding as well as design for channel innovation. Also understanding our efficiencies in terms of investment will be critical to prioritize those bringing the best return and impact.

One of the most successful channels in Latam for Home Care is Unilever Professional. The Upro team expands strongly from Brazil into new markets across Latam and is among the top global markets as well as Argentina. Understanding the operator segments and professional cleaning growth avenues is a key insight work needed.

Deepening in channels and regions is for sure one of the secrets for success. Also being able to drive good diagnoses using our set of metrics to prioritize actions that will drive impact in our business.

The expectation for a person in this role is to be an expert and lead metrics and data capabilities within the team, with ability to understand and teach to others, use data and diagnose for action. Examples of these metrics are UBS, TDP, CGI. Also, traditional data as Retail, Panel data. Models such as forecasting, MMM, pricing tools.

In terms of ad hoc, we expect this team to lead shopper/channel studies and ad hoc/innovative approaches for our UPro business. This includes UPro regional /local innovation developed and inputs to global team when global Big Bets.

Expected role dedication: Circa 20% UPro, 80% Channels, Shopper, Performance.

Reporting line:

Based in Brazil. Report to CMI Manager HC Performance – Channels/Shopper and UPro.  

Scope:

Mainly Brazil in terms of studies and analysis. With interaction with Argentina performance + CMI manager when appropriate.

Coordination for Latam (Brazil + River Plate) in terms of capabilities, Latam HC forums. Both for Performance and UPro agenda/ knowledge consolidation.

Skill set and behaviours:

• Affinity and even love for numbers and data.

• Analytical passion - Ability to make connections between data points for diagnose and action.

• Curiosity related to new channels and operators/ shopper.

• Agility and entrepreneurial mindset, pioneering spirit to deal with the new.

• Ability to present data and diagnoses with clarity.

• Positive attitude – can-do spirit.

• Team player. Good interpersonal skills.

• Action oriented - provide actionable insights to stakeholders to drive growth.

• Speak up – be able to share a point of view, raise your voice when appropriate.

• Advanced English needed.

What do we have to offer:

• Strong team with diverse abilities and as a support net.

• Multiple sources, type of studies and experts to learn from.

• Local, regional and global connections and knowledge.

• Space to to try new things.

Main interfaces:

• CMI HC Latam team

• CMI Global Channels/ Upro team; 

• UPro Business team (Latam)

• Latam CSP/ Channels teams.

• Media and Finance teams.

Key Accountabilities:

• Channel dynamics and macroeconomics affecting HC consumption.

• Channels shopper understanding plan for HC Latam (including UPro operators)

• HC Data management – quality, availability, easiness of access – Retail, Panel, Performance (MMM, Pricing, Forecasting, CVDs, new metrics capabilities and link with global teams (UBS, TDP, CGI).

• Support on operator insights for innovation development in UPro business.

• Co-develop growth avenues for UPro.

• CMI HC investment analysis/ coordination

Experience:

• Experience in a Consumer/Shopper Insight role.

• Experience in managing retail/ panel data/ modelling/shopper. At least in one of these pillars.

• Previous external experience on data agency valued (i.e. AC Nielsen, Kantar, Consultants)

• Or strong base on data skills.

• We are also open to candidates with a Marketing/Performance/ CSP/ CatMan/ Channels experience.

• Portuguese and English speaking required

• Higher Degree

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

ADDITIONAL INFORMATION

Work location:

São Paulo

ARE YOU INTERESTED?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Carla Almeida at carla.almeida@unilever.com.

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