Associate General Manager Wellbeing Collective, LATAM

Join us as Associate General Manager Wellbeing Collective - LATAM

About the Wellbeing Collective and International Expansion

Unilever has set out the bold ambition to be the world’s leading wellness organization. Our Wellbeing Collective (WBC) has bold ambitions to be a leader in the industry, driven by a portfolio of Wellbeing and Lifestyle brands. Over the past 5 years Unilever has acquired 7 brands that embody the Wellbeing purpose of health as a lifestyle pursuit. This portfolio includes Equilibra, Olly, Smarty Pants Vitamins, Liquid IV, Welly, Onnit, and Nutrafol.  

In addition to growing these brands in the US, the Wellbeing collective is looking to expand the brands into global markets. This is the role of our International Expansion organization. Our objective is to expand our largest brands Liquid IV, OLLY, and Nutrafol. Today we have launched and are present in more than 7 markets, with plans for further expansion.  

Successful candidates for Wellbeing International Expansion have an entrepreneurial spirit and are bold thinkers, high-ownership doers, and door-openers with an unstoppable can-do mindset.

JOB PURPOSE

We are looking for a talented & seasoned business manager who will be responsible for full P&L ownership of existing markets (Brazil, Mexico). In the future, the role may expand to the strategy, launch, and operationalizing of WBC brands across new markets in Latin America.

You will be responsible for developing the LATAM WBC strategy in close collaboration with the WBC International Leadership Team, and you will have end-to-end Operational ownership of this business.

The successful candidate will have a high degree of entrepreneurship, positive and independent leadership, and personal accountability. They will also be able to collaborate across geographies & functions. This role will include people development and team management as you will have multiple direct reports; you will be responsible for creating a purpose-driven, inclusive, and diverse culture of the WBC division in LATAM.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Own P&L for Mexico and Brazil: Oversee performance management and full P&L accountability, working closely with sales, finance, and HR to ensure alignment and resourcing.
• Own Local Marketing for Mexico and Brazil: Oversee brand plans in partnership with Global WBC CMO.
• Operate with a GM Mindset: Take ownership across all aspects of the business—from inventory and margins to business cases and commercial performance.
• Drive Flawless Execution: Ensure timely, high-impact marketing programs tailored to each market’s needs.
• Act as Regional Lead: Serve as the primary point of contact for WBC in LATAM, representing the region on the global leadership team.
• Champion Performance & Insights: Guide your team in tracking local performance, surfacing insights, and using data to refine strategy and drive growth.
• Build Collaborative Partnerships: Foster strong relationships across international teams, cross-functional partners, and agencies to mobilize resources and deliver results.
• Manage Budgets Strategically: Optimize marketing spend to maximize impact and meet financial targets.

REQUIRED QUALIFICATIONS

• Bachelor’s Degreed Completed;
• Local leadership experience across commercial functions;
• Sufficient experience and competence in both business operations and brand marketing;
• Strong financial acumen and experience managing budgets and P&Ls;
• Advanced English level;
• Advanced Spanish level desirable;
• Proven ability to lead and motivate diverse, cross-functional teams;
• Strong understanding of local and regional environment, customers, and consumers;
• Strong experience building a team culture and people management (with direct and indirect reports).

The Mindset You’ll Need to Succeed

• Entrepreneurial Spirit: You thrive in ambiguity and bring structure to fast-moving environments. WBC operates like a startup within Unilever, and you’ll help shape the LATAM division’s culture and ways of working.
• Strategic & Operational Leadership: You’ll define a clear vision for the division and translate it into actionable plans that empower your team to deliver results.
• People Leadership: You’ll build and lead a high-performing team, collaborating across functions and engaging with senior stakeholders and external partners.
• Bias for Action: You’re hands-on, solutions-oriented, and energized by momentum. You roll up your sleeves and lead by example.
• Data-Driven Mindset: You use insights to guide decisions, identify opportunities, and navigate a landscape with limited historical data.
• Consumer & Market Focus: You’re passionate about improving lives through health & wellbeing and understand the nuances of shoppers and retailers across LATAM.
• Collaborative Approach: You believe in the power of teams and work seamlessly across global and local stakeholders, valuing diverse perspectives and shared success.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.