Ice Cream - ICNOW Specialist

ICE CREAM IS HIRING FOR Ice Cream - ICNOW Specialist

Location: Hofplein, Rotterdam – The Netherlands - with intent to move to Amsterdam in 2025.

Local conditions apply

Full-time

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

Are you a passionate e-commerce specialist with an entrepreneurial mindset? Do you want to make a difference for iconic brands like Ben & Jerry’s and Magnum, driving their growth on major delivery platforms like Thuisbezorgd and Uber Eats? This role offers you the chance to make an impact in the dynamic Out of Home market.

As an E-commerce Specialist, you will focus on increasing the visibility and sales of our ice cream brands across fast-growing delivery channels. You’ll work to expand the number of delivery restaurants offering our ice cream, boosting sales through platforms like Thuisbezorgd and Uber Eats. You’ll accelerate distribution growth by improving the rate of sale per restaurant and securing new sales locations. Additionally, you'll collaborate with food chains to optimize and expand sales. You will work closely with the Field Sales team. You’ll guide their actions, set ambitious targets, and ensure efficiency in achieving distribution growth for our brands. You’ll also work with an external telesales partner to meet strategic goals, expanding your distribution capacity and initiating targeted sales actions. Apart from this you will work closely with our intenational teams to create dCommerce OOH strategies to drive innovation and growth in the BNX but also inspire other markets to grow.

In this role, you’ll develop your strategic skills and grow your leadership abilities as you manage a team and drive ambitious growth targets.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE?

• Digital Commerce Strategy: Create and drive the digital commerce strategy for Out of Home

• Platform Optimization & innovation: Constantly explore and implement new features, tools, or partnerships on delivery platforms to improve product visibility, customer engagement, and sales conversions.

• Collaboration with platforms & foodchains: Build and maintain strong relationships with delivery platforms and foodchains ensuring high levels of customer satisfaction and loyalty.

• Collaboration with partners: Work Closely with Hamilton Bright (Field sales) and telesales teams to implement strategies, set targets, and drive distribution growth.

• Mentor: Mentor the field sales team by helping them achieve their targets

• Collaboration: Collaborate with international digital, media, and dCommerce teams & Category teams to drive prioritized initiatives from strategy creation through implementation.

• Lead & innovate: Lead projects to improve dCommerce strategy and implement digital innovations to drive online sales

• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape in the digital commerce space.

EXPERIENCE YOU SHOULD HAVE/THE QUALITIES WE LOOK FOR

• Experience: 2-3 years of digital and omnichannel commercial experience.

• Skills:

  • Deep understanding of out of home, especially in the food delivery channel

  • Strong skills in managing multiple initiatives, setting goals and delivering results

  • Experiences working with external teams, guiding partners, and leading cross- functional projects

  • Continuous-learner mindset with a strong understanding of the evolving digital landscape.

  • Passion for data to understand trends and create insights in a new and undeveloped market.

  • Active approach to align and educate people within the organization on digital commerce.

  • Excellent communication skills to engage and influence multiple stakeholders.

• Attributes:

  • Strong commercial and interpersonal skills.

  • Analytical, structured, and entrepreneurial mindset.

  • Comfortable in an international and dynamic work environment.

  • Results-oriented, proactive, and motivated by complex challenges.

  • Ability to work in a fast-paced environment with a high standard of quality.

• Language: Native Dutch speaker, a good level of English, both written and spoken.

• Education: Bachelor’s degree in Business, Marketing, or a related field.