JOB TITLE: Unilever International - Assistant Business Development Manager - Japan
SCOPE: Japan
UNILEVER INTERNATIONAL IS…
Unilever International is Unilever’s White Space Arm!
As the ninth global cluster, we work across the world to fill white spaces for Unilever.
We treat the business as our own.
As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.
As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.
Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.
Game changing business
SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:
1. We will be the fastest route-to-market globally;
2. We go where no (man, woman or distributor) has ever explored;
3. Impossible is an opinion, not a fact;
4. Speed is our currency;
5. When brands are built right, they can last a lifetime.
ABOUT BUSINESS DEVELOPMENT IN UI
We build market positions in white spaces by identify new opportunities, developing, defining, negotiating and nurturing strong business relationships. We own the business’ P&L end-to-end, partner with customers, distributors and internal cross-functional teams to manage and grow existing businesses, to deliver growth through flawless execution of projects.
ABOUT THE ROLE
Key Accountability
1. Liaise with existing Retailers for the assigned brands in the geography
Execution and monitor activities plans and overseeing their execution in country
Be the eyes and ears on the ground to monitor competition activity and create and execute mitigation plans
Ensure the Sales and Ops Management processes are followed by the distributor on time in full
2. Lead on the execution of the E2E Internal administrative UI processes including Marketing, SC, and Finance
DT Management: Team Lead
1. You’ll drive end-to-end management of seeding initiatives and manage existing business
2. You’ll coordinate across multi-functional teams to bring projects to life and drive business growth
KEY RESPONSIBILITIES
Prospecting
Leading, mapping and developing business and seeding opportunities in Japan through data and insight activation
Screening potential businesses through market analysis, deal requirements, potential and financial analysis
Establishing and Executing Business Plans
Developing and managing business plans internally and externally, to craft end-to-end launch plans to drive route-to-market for new product development (NPD)
Establishing supply chain networks and alignment with Category team on launches
Retailer management
Works closely with customers to implement the business plan. Works in close collaboration with the Category Team for the category input, and with customer marketing & brand teams for the specific banner/channel plan
Develop and then implements the optimal integrated promo plan (incl. selling the plan to the customer) and manage promo investments
Manages customer promo investment with the customer ensuring all MAP accruals input are completed in a timely manner.
Provide clear objectives and deliverables for the Operational team (CDE’s Operations & field team)
Deliver the agreed plan, follow-up achievement of counterparts set in the agreement
Provides timely feedback on the plan to ensure adjustments can be made to implement the optimal plan
Tracking and Monitoring Performance
Creating business cases (P&L) and activation spend for sales and marketing budgets (TTS & BMI)
Tracking and managing of key business metrics and KPIs across marketing and trade activities
Reporting in-market activities and competitor data
Stakeholder Management
Leading and align cross functional teams to effectively manage projects
Collaborating with local OpCo for synergies
Business Development Projects Management
Lead the Operationalization of the agreed initiatives
Ensure timely delivery as per project timeline
Provide clear network update – on actual vs planned
Lead coordination meetings of the Multi-Functional team for customer specific projects
Organize project meetings, prepare minutes and follow up actions. Escalate if critical milestones are likely to be missed
Sales Operations Management
Execute and Monitor Perfect Stores in Key sales channels - execute and monitor planograming
Ensuring speed to market for New Product Distribution
Ensure submission of Monthly Principal Report
Sales Report – Weekly / Monthly
Tracking of PO status – Casefill report / Backlog; ensure timely and prompt delivery
Ensure timely accrual of all Trading Terms in the system and proper tracking of trading terms / promotion à budget vs actual
In-Market Activities Report & Competitor Data
Manage Internal UI Processes
Monitors implementation and adherence to UI Processes internally across functions and externally with the distributors
Monitors the performance of business partners
Communication: Shares actual performance of Business with the Internal Business Partners
WORK CLOSELY WITH
SG OPCO, UI Finance, Marketing and Supply Chain teams
Direct Key Retailers
KEY REQUIREMENTS:
Be a strategic, highly adaptable and entrepreneurial person
Embrace a high growth mindset with strong love for consumers, shoppers and customers
Have strong financial acumen and analytical skills
Have strong communication, negotiation and influencing skills with key stakeholders
Have experience working and leading in cross-functional teams
7- 10 years’ experience in FMCG industry in Customer Development
A bachelor’s degree in any discipline
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