Description
• The CSP HUL Executive is entrusted with taking charge of the entire shopper journey for their respective channel type/Customers, requiring an in-depth understanding of this journey and the ability to provide insights into categories. The role also involves highlighting the nuances and distinctions between different channels.
• The person should have an understanding of Organized Trade (MT & Ecom) and should have the capacity to do the long-term thinking for the accounts.
Main Accountabilities
• Collaborate closely with the CSP BU team, Key Account Managers (KAMs), Key Account Executives for each account and customers to execute customer-specific category plans based on insights. Bring expertise in shoppers and channels to enhance category strategies.
• Take ownership of achieving channel-related targets, including growth and assortment targets
• Responsible for owning the store thumbprint across channels and customers, ensuring a consistent and effective presence.
• Design and activate customer events, such as Share of Folders and Placement in Customer Media. Ensure discoverability across customer sites and digitized MT.
• Take charge of fixed TTS budgets, including overseeing field sales outer core reps, distributor margin, and Channel TOTs.
• Develop playbooks for product launches, ensuring meticulous planning and execution.
• Ensure operational efficiency of Category inputs to accounts
• Identify and communicate opportunities in the customer to the CSP BU & KAM team
• Ensure consistent product availability and visibility across channels.
Key Relationships
• CSP BU teams: CSP BU head & CSP managers
• Organized Trade Account teams – KAMs, NAMs for OT, and OT Heads (MT Retail, eCommerce, C&C, eB2B), KAEs
• Commercial- Category finance team
• SC & DP category team
• External Customers & Vendors
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