Global Assistant Brand Manager – TRESemmé

Job Title: Global Assistant Brand Manager - TRESemmé (Brand Development)

Work Location: Mumbai HO

Function/BU: Beauty & Wellbeing, Marketing

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!  

BUSINESS CONTEXT:

TRESemme was founded by Edna Emme on the belief that every woman should be able to look and feel her best, every day, not just on salon days. Our origin allows us to bring salon-level expertise to women with the professional-grade products they need in the comfort of their homes, every day.

Globally TRESemme is the No.1 Styling brand in the World. In India, TRESemme is a dominant hair care brand, and it is on solid ground in growing market share, penetration, and brand power. India is one of the few countries in the world where Tresemme’, beats L’Oreal at both Market Share and Mind Measures. With a mega relaunch in 2024 and a successful launch of Lamellar Gloss, the brand is set in motion to achieve its audacious target of doubling itself in the next 3 years and reaching 100mnE.

Primary Skills/ Competencies:

Consumer Intimacy

• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management

• Work with R&D, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects.
• Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).

Mix Design & Execution

• Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
• Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
• Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
• Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty.
• Create pack designs with design agencies based on consumer insight and trade/channel realities.

Required Qualifications:

• Master’s degree in marketing or business Administration OR Equivalent.
• Minimum 4+ years of experience in marketing 
• FMCG or Beauty Marketing Experience preferred
• Be bold in thought and brave in action.
• Have a healthy disregard for the status quo.
• Strong consumer intimacy to unravel true consumer insights.
• Experience in working with cross-functional teams, both internal and external.
• Strong Project Management skills.
• Monitors progress & takes action. 

Key Stakeholders:

• Marketing, consumer research, R&D, GLOBAL BRAND TEAM, LOCAL DEPLOYMENT TEAMS, NETWORK TEAM.

Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.