Ice Cream Philippines (Selecta) Cornetto Sr. Asst. Brand Manager

Job Overview

Selecta is the leading Ice Cream player in the Philippines. Within Selecta, Cornetto is the biggest single-serve out-of-home brand, accounting for 20% of the total business. They will report to the Ice Cream Philippines Out-of-Home Business Manager.

They will have end-to-end responsibility onthe Cornetto’s business including P&L Management and the Brand Marketing Plan, working with internal cross-functional teams as well as external agencies.

Job Responsibilities

1. P&L Management

• Topline sales delivery of the brand, gross margin improvement projects, and brand & marketing investments management to deliver bottomline profits.

• Lead their part of the business in the Annual Business Plan and Monthly S&OP cycles (Activity & Demand Review, Local Sales & Operations Meeting) including sales analysis and spotting of issues and opportunities.

2. Brand Marketing Plan (Design & Deploy)

• New Format Development (alongside Cornetto Regional Team)

• Flavor/Pack Innovation/ Renovation within existing formats

• Campaign development and deployment

Key Success Metrics

• Financial Metrics: Underlying Sales Growth (USG) and Underlying Operating Margin (UOM)

• Brand Power Growth

• Innovation Delivery to Business Cases

Key Interfaces

• Internal Cross-Functional Project Team (including R&D, Supply Chain, Finance, Customer Business Development, Media, Consumer & Market Insight, Customer Strategy & Planning)

• Internal Regional Brand Teams

• Creative, Media, and PR/Influencer Agencies

Key Skills/ Experience Required

• Minimum 5years experience in Brand Management or Customer Business Development

• Consumer and Customer Understanding

• Project Management and Problem Solving

• Good with Numbers (Sales Analytics, Business Cases, etc.)

• Communication & Presentation Skills

• Leading Teams and Managing Stakeholders

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.