Ice Cream Digital Commerce - Retail Media and Omnichannel Specialist

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So, we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​

With 19,000 expert ice cream colleagues and iconic brands like Magnum, Selecta, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. 

We are investing to unlock the full growth potential under The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. 

We dream big but keep things simple to act fast.​ If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

About the Role

As the retail environment becomes increasingly digital, we are focused on enhancing how our brands connect with consumers through digital commerce channels. We are looking for a Retail Media and Data Specialist to drive strategy and execution of digital retail media to unlock exponential growth of our omnichannel business and deepen online penetration across our sales channels. 
The position is structured around three core pillars:
1. Omnichannel Business Partner and Retail Media Strategist
2. Speed and Excellence in Execution
3. Capability Building & Education

Key Responsibilities/Focus Areas

1. Omnichannel Business Partner and Retail Media Operations

• Translate brand, digital commerce, and customer priorities into media executions and joint customer retail media business plans that drive conversion across digital retail platforms, including but not limited to quick commerce, retailer delivery apps and web shops, social media ad solutions, and retailer loyalty programs.
• Act as a key liaison between Brand Marketing, Media, Shopper/Customer teams, and Retailer Media Networks.
• Develop customer-specific digital media briefs in collaboration with brand and dComm teams.
• Collaborate with retailer media networks to shape ads product development, participate in beta testing, and evolve measurement capabilities.
• Support the development and implementation of measurement and test & learn roadmap with CMI and retail media teams.

2. Execution Powerhouse

• Lead the end-to-end execution of digital retail media campaigns, including on-site display, sponsored search, and off-site programmatic media.
• Manage all aspects of campaign planning, agency briefing, creative approvals, go-live processes, and performance optimization.
• Consistently track and report campaign success metrics (e.g., ROAS, CTR, CVR, SOV) and ensure outcomes are aligned with business objectives.
• Ensure 100% perfect store online compliance of all digital storefronts of retailers, brand safety, viewability standards, fraud protection, and compliance protocols are maintained.
• Set up the local team’s retail media knowledge bank and playbook and help standardize processes, templates, and ways of working in collaboration with media agencies and global teams.
  

3. Capability Building & Education

• Act as the expert for internal teams and external customer stakeholders on digital retail media and platform capabilities in your market.
• Contribute to knowledge-sharing forums and promote a culture of data-driven experimentation.
• Share local best practices and test-and-learn insights to influence broader dComm strategy and planning.

Qualifications

• 2–3 years of experience in digital media, retail media, or performance marketing, ideally within FMCG, retail, or agency environments.
• Familiarity with major retail media platforms (e.g., Meta Ads, CitrusAd, Criteo) and campaign management tools.
• Experience in managing or supporting the execution and reporting of performance-driven media campaigns
• Sound understanding of digital marketing metrics, consumer journeys, and eCommerce ecosystems.
• Analytical mindset with the ability to interpret campaign data and extract actionable insights.
• Strong organizational and cross-functional collaboration skills.
• Excellent written and verbal communication skills.
• Proficient in PowerPoint, Excel, and digital reporting tools.

Disclaimer

The Magnum Ice Cream Company is committed to creating an inclusive and equitable workplace and welcoming applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.   

#TMICC

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.