ABOUT UNILEVER
With 3.4 billion people in over 190countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Glow & Lovely (GAL) and Tresemme fall under Unilever’s Beauty and Wellbeing division, a key growth driver for the company locally and globally. We believe in Positive Beauty & Healthy Lifestyles – for all our people, and across all our brands. We’re a 12.5B business with products used by more than 1B people every day. We are uniquely positioned to shape a new era of beauty and wellbeing, and our ambition is clear. Through iconic brands, cutting-edge science, and purposeful growth, we are on a mission to make beauty and wellbeing joyful, inclusive, equitable andsustainable.
We’re building our global portfolio with brands that are inclusive and care for all skin, hair and body types, championing the diversity of beauty.
JOB PURPOSE
Unilever is looking for a well-rounded marketeer to Lead Glow & Lovely and Tresemme in Egypt. GAL & Tresemme Brand Manager will be responsible for developing, planning and executing different brand’s strategies, ensuring that Brand messages and valuesare effectively communicated to our consumers and shoppers. Potential candidate will lead innovations & drive local insights that elevate consumer experiences that will make our business win and grow. The brand manager should have a strong grip of stakeholder management whether internal or external.
You will learn from brilliant business leaders and colleagues in a truly diverse culture to ultimately become a better you. If you are a candidate that has an analytical mindset with strong quantitative reasoning skill and a demonstrated ability to think strategically leading to thoughtful recommendations & action plans. At the same time also be creative and operate entrepreneurially & be a strong collaborator to navigate across a matrix of cross functional teams with a delivery mindset, then this role is just for you. Prior experience of digital & data driven marketing will be a major advantage
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Main Job Scope:
Responsible for leading and implementing all marketing activities on a Brand / Country level.
Job Main Responsibilities:
Plan & execute the brand strategy & define the local strategic targets for Egypt based on market trends, consumer, shopperand competitor understanding & company’s vision.
Drive & execute the strategic priorities of accelerating the brand, shape up our portfolio and tap into white spaces
Manage the development and implementation of brand plans- responsible for the performance- endurance and strategic alignment
Own & Lead brand P&L, pricing scenarios, mix management, product logic and budget re-engineering and drive corrective actions to achieve business objectives
Lead unmissably superior portfolio transformation & Multi-Year Innovation programs
Understand market context- key trends- consumers’ needs- identify relevant insights- and track key consumers to develop tailored action plans while partnering with CMI on product & Concept testing
Monitor and analyze market share trends and competitive activities
Lead the development, Implementation and monitoring of brands marketing campaigns, while developing best in class activation/campaign ideas, that is built on local insights and having scalability in execution.
Partner with R&D leveraging our best technology capabilities developing superior formulas & claims that are in line with the category latest trends and change in market dynamics
Mobilize Sales team to see unmissable innovations landing in & being scaled.
Closely cooperate with Global marketing teams- Shopper Marketing- Sales and finance
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Bachelor’s degree and/or above in relevant field-
3+ years of consumer marketing experience in the FMCG sector
Prior digital marketing experience
Passionate about beauty products and markets
Result driven and consumer oriented
Experience working in a multicultural and diverse environment
Proactive approach in resolving problems and challenges
Skills
Deep passion and understanding of consumers and the external environment turning insights into business opportunities.
Strategic thinker, inspiring storyteller, action enabler with short- and long-term impact.
Excellent written & verbal communication skills
Strong analytical skills
Strong organizational- planning- and coordination skills
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves.Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers.Invests time inside and outside to understand the needs of consumers.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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