NU & HC Activation & Operations Lead

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are interested in overseeing the execution of brand activations, ensuring seamless operations from planning to execution. This role involves managing budgets, coordinating with marketing agencies, and ensuring that activations align with brand objectives and consumer engagement strategies. The lead will also be responsible for optimizing operational processes, tracking performance metrics, and ensuring effective resource allocation to maximize impact and ROI then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead and coordinate and deliver best in class holistic activations plans (offline and online) that fully leverage data and insights to target effectively, that are accountable for building brand power. 

• Work to drive optimisations in activations and operations in relation to both categories.  

• Engage directly with external activation owners to deliver the very best value for Unilever across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.  

• Lead activities, including investment to negotiate best commercial rates and JBPs with Vendors 

• Management of marketing agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review. 

• Designs activation and operation plan and allocate budgets for holistic plans that covers both Nutrition and Home Care.​ 

• Manages activation based on marketing plan/ activity calendar  

• Work with the agencies / external partners to bring to activations plan execution to life  

• Maximise efficiencies via value extractions with external partners / agencies /market​ 

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Ability to advice on all thing’s activations and marketing to internal stakeholders through depth of knowledge, providing expertise on specific channels and opportunities, and by explaining complex information in an easily digestible way. 

• Collaboration skills that encourage multi-stakeholder projects to thrive 

• A pioneer spirit to drive and embed innovation into our strategies and plans 

• Problem solving mindset, able to work with agility and adapt to a changing market conditions.   

• Strong analytical skills to define, interpret and respond to data insights. 

• Outstanding communication skills to focus stakeholders and embed best practices. 

• Cutting edge understanding of activations and its operations and brand communication landscape. 

• Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency. 

• Activations/marketing budget management experience  

• Experience in driving change and embedding innovation in the business 

• Experience in handling complex stakeholders across matrixed organisations 

Skills

• Collaboration skills

  Problem Solving

  Analytical Skills

  Communication skills

  Budget Management

  Embedding Innovation

  Handling complex stakeholders

  Negotiation Skills

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

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