Global Assistant Brand Manager – Axe/Lynx Skin Cleansing Innovation & Europe Male Personal Care Engagement

Job Title:  Global Assistant Brand Manager – Axe/Lynx Skin Cleansing Innovation & Europe Male Personal Care Engagement   

We are re hiring 2x positions, one for each accountability below!

Reporting to: Europe Male PC Engagement & Global Axe/Lynx Skin Cleansing Innovation Senior Brand Lead

Location: 100VE, London

JOB PURPOSE:

Are you ready to work on two of Unilever’s most iconic and exciting brands? Dove Men+Care (DM+C) and Axe/Lynx are two of the most respected Male Personal Care brands in the industry, pioneering innovations and communications that empower young guys and men to be at their best confidence every day!

Launched in 1983, Axe/Lynx has developed into one of the most iconic brands globally, becoming the biggest Male PC & fragrance brand in the world and a true cultural phenomenon. In 2021, the NEW AXE EFFECT was launched, together with holistic product and communication transformations, marking a new era for the brand with double-digit growth across key markets. We’re already onto the next acceleration phase, with exciting roadmaps on both Deo and Skin Cleansing.

Dove Men+Care (DM+C) is our fastest-growing Male PC brand of the last decade, a €1bn business with ambition to double its size by 2030 and bring superior care to men everywhere. As a purpose, DM+C wants to give men the courage to care for themselves and each other, with an exciting Brand Do program to help the next generation of boys growing to become caring men. Europe and LATAM are two fastest growing regions for the brand, with ambitious plans to accelerate further in next 5 years!

RESPONSIBILITIES: 

In this high-visibility role, you will lead end-to-end the transformative innovation roadmap for Axe/Lynx Skin Cleansing globally (Europe & LATAM) OR the flawless engagement plans for DM+C and Axe/Lynx Skin Cleansing for Europe.

Accountability on Axe/Lynx Skin Cleansing innovation: 

• Lead our Skin Cleansing brand repositioning strategy & innovation roadmap globally, with Europe and LATAM as key design regions.
• Enable sufficient innovation funnel for the next 3-4 years for Axe/Lynx Skin Cleansing to sustain our high-digit growth and accelerate our portfolio size.
• Lead end-to-end NPD development, from identifying consumer insights to concept creation and mix qualification, with focus on Premiumization.
• Manage your innovation projects, with cross-functional team & agencies, to deliver OTIF (on time in full) toolkits.
• Be the brand champion and manage strong collaboration with key markets and stakeholders to align on business priorities & co-create unmissable launch plans.

Accountability on Europe Male PC Personal Care Engagement

• Lead and build strategic relationships with markets to ensure alignment on Brand Vision, Brand Marketing Plans, and Brand Comms roadmap for DM+C in EU. 
• Develop and qualify strategic DM+C marketing campaigns for Europe, working closely with our agency partners & design markets, and establish a new social-first media model to put our brand in culture and support our innovations effectively.
• Lead Limited Editions strategy & roadmap for DM+C in EU, by identifying social trends, passion points, and cultural tentpoles that resonate with our male target, to create exciting mixes and partnerships and recruit new users into our brand.    
• Develop & translate global toolkits into 12Q communication plan for DM+C in EU, in line with our big-bet innovations and regional priorities to grow Brand Power & market share.
• Develop and deliver unmissable Brand Experience toolkits for Axe/Lynx Skin Cleansing innovations to put us ahead in the category and drive FOMO among Gen Z target audience.

ALL ABOUT YOU:

• A passionate & curious CRAFTER. You love crafting innovation & communication ideas using images, shapes, and simple languages to make impacts. You have the “eyes for beauty” and passion for premium & sophisticated designs, with strong intuition to make sharp directions.
• A blend of consumer love and business management. You put the consumers at the heart of everything, with deep understanding through insights and data, while connecting them to your business opportunities and building brand strategy.
• A genuine passion and care for people. You’re a great team player and always want to bring the best respect and care for your teammates! We love having fun at work and celebrate together, so we expect the same from you.   
• A solid 2-3 years of experiences in leading successful innovations and/or marketing campaigns. You must enjoy working with cross-functional team & agency partners and put love into seeing your products/ campaigns coming to life.
• Relevant experiences in the media landscape. We appreciate your experiences in working on social-first campaigns, influencers management, and multi-channel media executions.
• Passion for fragrances and sensoriality, with good understanding the Beauty & Personal Care trends, especially for Men. They are the bread & butter of what we do!
• Strong collaborative, influencing, and communication skills. You are comfortable working with cross-functional and cross-regional teams and managing senior stakeholders to drive progress and decisions-making for your projects.  
• Passion for growth and high performance. You put great care and rigor into what you do with high accountability, take pride in your achievements, and nurture growth ambition to become our next leader.  

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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