Assistant Business Development Manager - Digital Commerce

JOB TITLE: Assistant Business Development Manager - Digital Commerce

LOCATION: Philippines/Malaysia

UNILEVER INTERNATIONAL IS…

Unilever International is Unilever’s White Space Arm!

We work across the world to fill white spaces for Unilever, We treat the business as our own.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

1. We will be the fastest route-to-market globally;

2. We go where no (man, woman or distributor) has ever explored;

3. Impossible is an opinion, not a fact;

4. Speed is our currency;

5. When brands are built right, they can last a lifetime.

Business Context and Main Purpose of the Job

The incumbent will lead end-to-end management of business initiatives in 2 countries in Southeast Asia with dCommerce customers to develop this data-rich, future-fit channel. The incumbent will be responsible for achievement of the topline & bottomline growth of the channel and customers. The incumbent should demonstrate mastery of complex business processes, mix of commercial acumen and strategic marketing thinking.

Main Accountabilities

• Sustainable Customer Growth

  • Responsible for top-line growth for the dComm accounts by developing and implementing the levers of portfolio, route-to-market, efficient fulfilment, financial hygiene and positive customer experience

  • Demonstrate exceptional interpersonal skills to build long-lasting strategic relationships with the customer

  • Manages promo investment with the customer ensuring all finance accruals are completed in a timely manner

  • Provide clear objectives and deliverables for partners and delivers the agreed plan against targets

  • Provides timely feedback on the plan to ensure adjustments can be made to implement the optimal plan

• Performance Marketing

  • Strategize and execute performance marketing strategies to drive customer acquisition, engagement, and retention.

  • Optimize digital marketing campaigns across various channels, including search, social media, and display advertising.

  • Analyze and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

  • Collaborate with cross-functional teams to align marketing efforts with business objectives and ensure cohesive execution.

• Execution Rigor

  • Build processes to drive efficiency in execution on the platform in terms of online availability, pricing and media assets, customer shopping journey

  • Manage promo & media investments (on- and off-retail platforms)

  • Ensuring speed to market for new product launches to land fast and with impact

  • Tracking of PO status to ensure timely and prompt fulfilment

  • Tracking of spends and evaluation of efficiency of promotional investments

• Working with collaborative teams

  • Negotiate both strategically and tactically in an agile, fast-paced channel with external & internal stakeholders to deliver on agreed business results

  • Lead on the execution of the end-to-end internal administrative UI processes

• Unlocking Capabilities

  • Demonstrate the drive to build capabilities to solve business problems and curiosity to test and learn

  • Share learnings with Global Community

Key Interfaces

• External Customers & Agencies

• CSO Team

• CD Finance

• AR Finance

• Supply Planning Team

• Off Shore CG Team

• Countries Marketing Team

• Category & Marketing Team

• Cluster Head

• CD Operation Team

• Global dComm Team

• Operating Company Team

Qualifications

• 3+ years of business experience, preferably in dComm

• Three to four roles in Customer Marketing/Shopper Marketing and FMCG dCommerce  

• One or two roles in Brand Building (when wanting to develop a Go-to-Market career)

• Budgeting & Planning

• Ability to operate on a cross-national scale and develop remote management skills

• Exhibit good communication skills and demonstrate strong partnership with cross-functional teams and stakeholders

• Ability to seize the big picture and also to deep dive into details when necessary

• Deep consumer empathy and inquisitiveness to find solutions beyond the obvious

• Ability to challenge the status quo and ask the question why not

• Willingness to break records

• Focus on continuous learning

• Willingness to engage in robust discussions on strategy and air your own point of view

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