dCommerce Executive

Job Title: dCommerce Executive
Business Function: Personal Care Marketing, CMC team
Location: Kingston Head Office

Job Purpose
This role sits in the Personal Care Content, Media and Commerce (CMC) team and is responsible for defining the dCom PC portfolio for Amazon & NRS and owning and shaping the TikTok Shop 2026 plan for total PC. To succeed in this role, you need a strong understanding of the UK retail landscape and know what it takes to ensure Unilever’s brands can be visible and impactful at the key digital touchpoints on the shopper journey to purchase. You will work closely with marketing, sales, and supply chain teams to ensure cohesive and effective digital commerce strategies.

Responsibilities
Amazon
- Execute the PC portfolio strategy for Amazon across all brands
- Drive growth via NPD launches and premium portfolio
- Ensure that customer plans are compliant with the recommendations of the BU and aligned to the UKI strategy
- Execute the plan aligned with CBD, the retail media and Content team for total PC (big bet launch; COTC availability and visibility).
- Brief Mindshare for display and search on Amazon to ensure we are set up for success
- Identify dCom volume opportunities and drive growth for total PC dCom
- Work with Amazon CD team to secure incremental budget in-year to drive increased ROI
- Work with Amazon team to secure annual investment budget
- Be knowledgeable on Amazon P&L for PC UKLT and able to evaluate growth opportunities with increased investment
- Support CMC Lead to share UK performance successes/learnings with other EU markets
- dCom Execution, Financial and Market Share Tracking:
- Monthly report channel performances with deep insights and performance understanding.
- Track and analyse the performance of digital commerce initiatives, using data to drive continuous improvement and inform future strategies.

NRS
- Execute the PC portfolio strategy for NRS customers (Look Fantastic, Just My Look, Ebay) across all brands
- Ensure that customer plans are compliant with the recommendations of the BU and aligned to the UKI strategy
- Identify media opportunities with customers & secure budget to execute with measurement in place
- Identify dCom volume opportunities and drive growth for total PC dCom
- Ensure NPD portfolio is considered for NRS partners at point of dCom launch
Social Commerce
- Evaluate brand opportunities that are right for deployment on TikTok shop and make strategic recommendations to marketing teams for sign-off
- Work with CD team to build P&L views for business sign-off
- Support with volume forecasting & portfolio choices based on P&L
- Clearly articulate KPIs to measure success through TikTok shop activations & own measurement of these KPIs
- Work closely with brand, brand agencies and TTS agencies to ensure all content is aligned to brand tone of voice
- Work closely with Media team to bring Social Commerce strategy into media planning, influencer strategy and budgeting

All About You
- Expert in dCom and Amazon capabilities
- Strong understanding of UK retail landscape
- Understanding of TikTok shop
- Excellent communication and organizational skills
- A proactive approach, able to own and steer your own agenda
- Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross-functional teams.
- Measurement and continual improvement mindset, with the ability to analyse data and insights to inform strategic decisions.

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London.This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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