Corporate and Digital Communications Lead

Unilever is hiring forCorporate & Digital Communications Lead!

Job Title: Corporate & Digital Communications Lead

Function:Corporate Affairs

Reports to: Head of Corporate Affairs 

Grade: UPL Contract

Location: Karachi, Pakistan 

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

JOB PURPOSE

This role is responsible for leading Unilever Pakistan’s corporate storytelling across digital, social media platforms. The incumbent will drive end-to-end campaign planning, content production, influencer engagement, and digital amplification, while also managing creative design, video editing, and photography assignments. The role requires a mix of strategic communication and creative execution to strengthen Unilever’s brand reputation and purpose-led image.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE 

Creative Design & Production

• Lead in-house design and video production for corporate communication assets (static posts, reels, infographics, internal event videos, etc.).

• Use design tools (Canva, Adobe Photoshop, Illustrator) and video editing tools (Premiere Pro, CapCut, etc.) to deliver high-quality outputs. Camera Handling would be a plus point.

• Manage partners and creative agencies to maintain design consistency across all digital and offline materials.

Digital & Social Media Management

• Lead strategy, content planning, and execution for Unilever Pakistan’s corporate social media channels (Facebook, Instagram, YouTube, and TikTok).

• Manage paid media campaigns and analyze performance through analytics tools (Meta Business Suite, Meltwater, etc.).

• Develop monthly content calendars and review all posts for tone, accuracy, and visual quality.

• Oversee online reputation management and coordinate timely engagement during high-traffic campaigns.

Campaigns & Storytelling

• Conceptualize and execute end-to-end corporate campaigns around Sustainability, Advocacy and other key initiative of Unilever Pakistan.

• Partner with influencers, creators, and external agencies to amplify storytelling.

• Create narrative-driven videos and static content highlighting Unilever’s people, purpose, and impact.

Internal & External Communications

• Support employee engagement campaigns, internal newsletters, and leadership communication.

• Align narratives across Corporate Affairs, HR, and Sustainability functions to ensure cohesive brand messaging.

Stakeholder Management & Partnerships

• Build and maintain strong relationships with internal stakeholders to ensure alignment on communication objectives.

• Manage coordination with external agencies, production houses, and media partners to deliver high-quality content and campaigns on time.

• Identify and onboard new strategic partnerships (e.g., media platforms, digital publishers, NGOs, and influencer networks) to enhance the reach and credibility of Unilever’s purpose-led initiatives.

• Act as the key liaison between Unilever and partner organizations for joint storytelling opportunities, co-branded campaigns, and social impact collaborations.

• Ensure timely communication, approvals, and performance reviews with all partners to strengthen long-term working relationships.

Website & Digital Presence

• Serve as the editor for Unilever Pakistan’s country website, managing updates, layout, and SEO optimization.

• Liaise with the global web team for consistency and compliance with brand standards.

Conventional Media & Coordination

• Coordinate with PR and media agencies across conventional platforms (TV, print, and OOH) to plan media coverage, ensure brand visibility, and manage external amplification efforts.

Performance & Reporting

• Track and report social media performance, campaign reach, engagement, and sentiment on a monthly basis.

• Present insights and recommendations to leadership for continuous improvement.

WHAT YOU WILL NEED TO SUCCEED

Qualifications/Experiences 

• Bachelor’s or Master’s degree in Communications, Marketing, Media Sciences, or Design.

• At least 2 years of relevant experience in digital communications, creative design, and content production.

• Proficiency in Adobe Creative Suite, Canva, CapCut/Premiere Pro, and Meta Business Suite.

• Basic knowledge of conventional media planning (TV, print, and radio).

• Working knowledge of media budget management (buying and allocation)

• Excellent communication skills, creative eye for detail, and multitasking ability.

Skills

• Storyteller with a strong sense of visual design.

• Skilled in both strategy and execution, from ideation to publishing.

• Hands-on with design, editing, and camera handling.

• Collaborative team player who thrives in fast-paced environments.

• Passionate about purpose-driven communication and sustainability.