Assistant Manager Content Specialist – Homecare

Unilever is hiring for Assistant Manager Content Specialist– Home Care!

Function: Home Care Marketing

Work Level:  WL1

Reports to: Homecare Head Pakistan

Location:  Karachi, Pakistan

Terms & Conditions: Local Conditions Apply

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

The Content specialist is responsible for leading the digital content creation for the Home Care category to guarantee creative excellence, brand consistency and effectiveness (ROI) by leveraging our E2E marketing technology capability (including Gen AI) liaising with local social first content agencies, guarantee creative excellence, brand consistency, and effectiveness (ROI). You’ll play a key role in shaping and executing the content and social media strategy for our leading Home Care brands. You’ll work closely with the Digital and Media Lead to craft content strategies, orchestrate asset production with agencies, and ensure our presence stays always-on, engaging, and ahead of trends.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

The key purpose of the job is to help drive “insight led growth” by powering digitally relevant campaigns

• Fully understand brand DNA across HC brands to be able to create a “Social First” strategy for each brand.

• Execute (across platform) digital campaign aligned to the main campaign (powered by AI) to ensure relevance and affinity growth. In addition, drive traffic towards E-COM for new launches, especially future formats.

• Use advanced social listening tools to uncover actionable insights and content opportunities

• Help build CleanPedia (or equivalent) in Pakistan, an online community anchored in local trends and needs to drive talkability and share of voice of our brands in an organic manner whilst boosting the global trend of cleaning hacks and organization.

• Continuously analyze content performance metrics, derive actionable insights, and adapt the content strategy to optimize engagement, reach, and overall ROI.

• Track number of assets on a platform level.

• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints

• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on laundry trends.

• Oversee the end-to-end content creation process, from ideation and planning to execution and optimization, ensuring all content aligns with brand guidelines, BET strategy and assets - ensuring it resonates with the communities we are engaging with.

• Ensuring digital content is culturally relevant, engaging, and authentic content output.Monitor performance, conduct deep-dive analysis, and optimize content based on insights

• Stay ahead of platform algorithms, creative trends, and consumer behaviour shifts to adapt content strategy

• Work hand-in-hand with Media and Digital Lead, Brand, and CMI teams to ensure fully integrated communication

• Support the building of creator/influencer collaborations aligned with social content plans

• Demonstrable experience using generative AI tools for content creation

• Identifying opportunities to embed our brands in local culture.

WHAT YOU NEED TO SUCCEED

• Proven ability to develop and deliver social-first content strategies across multiple platforms

• Hands-on experience working with creative and media agencies on content production and distribution

• Build capability of deploying new technology (social listening, AI content creation, performance tracking tools etc) to ensure all actions are empirically guided.

• Strong understanding of platform dynamics (Instagram, TikTok, YouTube) and audience behaviors

• Comfortable with data-driven thinking; ability to turn insights into clear actions

• Confident communicator, capable of aligning diverse stakeholders around a common vision

• Proactive, curious, and agile mindset with a passion for culture, storytelling, and creativity

• Strong organizational skills to manage multiple content streams and deadlines

• Regular reviews of social performance, to ensure we learn and pivot till we have a working model which churns our results consistently.

Experiences & Qualifications

• Minimum 5 years of experience in content marketing, social media management, or digital brand communication

• Experience working with or within creative/content agencies

• Demonstrated experience in managing social calendars, briefing assets, and measuring performance

• Bachelor’s degree in marketing, communication, media, or related fields

WHAT YOU WILL NEED TO SUCCEED

Leadership & Collaboration:

• You are energized by delivering business impact.

• You are an example to others with respect to both your results and your resilience.

• You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. 

• You navigate uncertain times by flexing plans and your approach, always with authenticity.

• You deliver and drive transformational action within the business and are comfortable being the leader of change.

• You are a keen learner and always on the look-out to build your external orientation by being up to date on best-in-class insights and techniques across topics of interest.

• You inspire collaboration, build inclusivity within teams, and foster a culture of learning and performance. 

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.