Assistant Shopper&Trade Category Marketing Manager - Hair

• Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
• Developing/executing annual category and joint business plans with customers
• Building in store communication and best in class POS strategy across touch points per channel
• Championing digitalization of shopper marketing strategy
• Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
• Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story,
• Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info,
• Leading consumer research activities, CRM tools and translating insights into commercial strategies,
• Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels,
• Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution,
• Creating annual Customer Marketing plan including budget need & allocation, promo guide, shopper activation plan,
• Proven track record of delivering operational excellence.

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