Assistant D-com Shopper Marketing & CSP Manager

Unilever is currently hiring forAssistant D-Comm Shopper Marketing & CSP Manager

Reports to: B&W Turkey Trade Category Manager & DCOM CSP

Scope: Turkey

Location: İstanbul, Turkey

Terms & Conditions:

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE
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Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company. We are looking for an “Assistant Dcomm Shopper Marketing& CSP Manager to work within our B&W Organization.  

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Key Responsibilities

• Working as the key liaison between marketing and d_com sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns 
• Developing/executing clear annual Beauty & Wellbeing  category strategy and joint business plans with online customers 
• Building online store communication end-end from brand stores to on-platform visibility and best-in-class 7OA strategy across touch points per channel 
• Championing digitalization of shopper marketing strategy 
• Contributing to the overall marketing strategy, plan, and brand portfolio strategy as the shopper and trade expert, 
• Analyzing Market Share to ensure a winning position in the market through Shopper marketing plans, 
• Alignment with all internal and external key stakeholders in the shopper marketing program 
• Analyzing previous activations, current sales, and competitor shopfloor activations to create even stronger plans 
• Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online across Retail, as well as the CGS (Category growth strategy) and Category trade story, 
• Being the Shopper Insight/CMI’s key business partner to lead for the embedding of online shopper insight info, 
• Supporting category premiumization agenda via new launches, flawless execution on online retailers by optimizing BMI and forecasting in line with strategy
• Leading consumer research activities, CRM tools, and translating insights into commercial strategies, 
• Optimizing a double-digit in-store marketing budget and managing relations with external agencies to ensure that first-class service levels, 
• Setting and measuring online-store KPIs to ensure everyday perfect execution, 
•  Design and lead omnichannel trade plans based on category insights, shopper behavior, and customer/channel dynamics.  
• Engage with external agencies for specific category projects and campaigns.  
• Monitor and analyze category performance metrics, ensuring delivery of the annual growth plan for the assigned categories/brands on DCOM 
• Provide actionable insights and recommendations to improve DCOM performance and achieve business goals by working with CBD teams closely. 
• Drive DCOM channel growth strategy in 2-3 years plan and follow up action plan accordingly
• Maximizing sales conversions and brand awareness by integrating affiliate influencer marketing strategies into shopper marketing campaigns.
  

WHAT YOU WILL NEED TO SUCCEED

Experiences & Skills

• Proven experience in category management, trade marketing, or a related field. 
• Strong understanding of omnichannel trade planning and execution. 
• Excellent stakeholder management skills, with the ability to collaborate across diverse teams and functions. 
• The data-driven mindset with expertise in leveraging shopper and channel insights. 
• Strong financial acumen, particularly in TTS and BMI optimization. 
• Strategic thinking with the ability to adapt plans for dynamic market conditions, 
• Excellent communication and project management skills. 
• Strong communication and negotiation skills, 
• Multi-stakeholder management capability, 
• Flexibility in exploring a variety of business areas, 
• Advance both English and Turkish communication 

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