Assistant CMI Manager - Personal Care

Function: CMI, Marketing Work Level: WL1D Reports to: Ayesha Athar (Head of CMI – PC, PTAB) Scope: CMI – Personal Care, Turkey Location: Turkey Terms & Conditions: Istanbul, Umraniye UHouse based, Full-time ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. CATEGORY/FUNCTION INTRODUCTION Personal care is one of the Business Groups of Unilever. It has a turnover of more than 12Bn Euros. It has three categories – Skin Cleansing, Deodorants and Oral Care. Most of the turnover comes from 8 Power brands – Dove, Rexona, Lux, Pepsodent, Axe, Lifebuoy, Dove Men+Care and CloseUp, with 5 of the 8 power brands having a turnover of more than 1 billion Euros. PTAB is one of the Business Units of Unilever and spans across Pakistan, Turkey, Arabia and Bangladesh. Within PTAB all the three categories of PC are present with differing footprints. The region offers massive opportunities for growth across price tiers. The geographic differences allow for significant deaveraged opportunities. JOB PURPOSE The Consumer & Market Insights (CMI) Manager plays a critical role by driving the company's understanding of consumer behaviour, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. The role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you in our Personal Care business. WHAT WILL YOUR MAIN RESPONSIBILITIES BE The key responsibilities in this role are: • Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority. You will be instrumental in creating brands that are unmissable, ensuring they stand out in the market and drive sustainable growth. • Lead the charge on continuous tracking and monitoring of Market Performance metrics for PC brand and liaising with agencies responsible. Additionally, ensure the sharing of key insights with the relevant teams to help steer the course of day-to-day strategy on the brand • Build strategic, sustainable business advantages for the PC business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy. • Leads consumer insight into BU agenda of strategy, S&OP, innovation deployment, Communication deployment, Net Revenue Management etc. • Build effective and collaborative relationships with varied Business Teams and associated functions working on Personal Care Brands, including Marketing teams, R&D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research plays in the decision-making process. • Translate business objectives into clear research briefs for the brand, and communicate actionable insights based on data-based findings and logic to enable informed decisions. • Develop an understanding of the marketing mix creation process and ensure clarity of key risky assumptions and hypotheses to be tested in research at respective stages. • Learn and employ a range of qualitative and quantitative research methodologies, choosing the methodology/source which is best suited to answering the business objectives for PC • Ensure rigor in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable. • Collaborate closely with the marketing team to help develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market. • Strategic Influence: Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to the PC BU Leadership Team to guide corporate strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis. Work closely with the BU Lead and Marketing Teams. • Managing relationships across other CMI teams in PTAB, agency partners, CTI, and cross functional teams. • Ability to collaborate seamless & lead across agency partners ensuring maximum value for the business regarding quality, timeliness and service and internal Unilever teams. WHAT YOU WILL NEED TO SUCCEED Experiences & Qualifications Minimum 3-5 years of research experience; preferably experienced in both pre-launch and post-launch research methods. • Ability to translate multiple source information into a market insight story • Excellent spoken and written English • Consumer mindset; driver of consumer centric marketing • External orientation; driver of bringing the outside world into the marketing team (consumer, culture, future) • Holistic / lateral thinking; ability to create new insight, elevate thinking & think out of the box; • Digital & data capabilities; driver of new digital methodology & measurement tools • Business partnership skills (demonstrable track record of outstanding partnership with business partners and stakeholders, strong communication and influencing skills, OTIF delivery, strong point of view, identification of growth opportunities). Skills For CI there is a set of essential skills needed for every role, and then 4 sets of skills associated to doing different types of CI work; Strategy & Futurology, Brand Activating, Data Artistry, Brand Crafting. This role requires following key skills: • Marketing & 6P Acumen: Partner marketing in generating brand opportunities that create the best end to end consumer experience across the 6Ps. • Business Acumen & Partnering: Work with cross functions not only marketing/CD. Shifting all briefs and learning plans from insight output to business outcome. Extracting maximum value from data and insight initiatives by building strong collaborations and influencing key business partners (internally and externally). • Transformational Story-Telling: Creating and delivering, fact-based, business-relevant, consumer-centric insight narratives, capable of driving business action and impact. Successfully introducing a breakthrough idea, process or tool that gains followership and delivers measurable change within the business. • Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions and how to connect all available data in the business to transform knowledge into transformational insights for the business. • Strategic Thinking & Problem Solving: Defining a problem, causation and solution in an objective, systematic way that showcases vulnerabilities or threats clearly while delivering opportunities that offer a competitive advantage. • Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities, creating and landing content that resonates with the target audience across different digital channels. PARTNERSHIP & COLLABORATION: • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. • Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders. • You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key. • Advocates for consumer needs and interprets data smartly to spot opportunities. • Inspires collaboration, builds inclusive teams, and fosters a culture of learning and performance. CRITICAL SOL (STANDARDS OF LEADERSHIP) BEHAVIORS: o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions. o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. o AGILITY: Explores the world around them, continually learning and developing their skills. Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. ARE YOU INTERESTED? Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Ceyda Aybat at Ceyda.Aybat@unilever.com.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.