Senior Customer Strategy & Planning Executive (Trade Marketing)

About The Role...

• Identify customer & shopper insights - translate insights into business building opportunities within specific customers/channels
• Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP)
• Work with Account managers to ensure excellence in in-store activation and delivery of IBMP
• Work with the brand managers to deliver activation plan
• Manage total trade investments
• Consolidate field plans – customer input in S&OP
• Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
• Analyze the ROI of the marketing activities executed with the customer
• Work with Supply Chain to ensure stock supply can support for promotion plan

And The Person...

• A degree holder in any discipline, preferably on business / marketing field
• 2-3 years relevant Customer Marketing experience
• Customer facing experience combined with Brand Building experience is ideal
• Proficiency in English and Chinese (both written & spoken)
• A team player with good analytical and interpersonal skills
• Candidates with lesser experience will be considered as Customer Strategy & Planning Executive

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