Associate Director Consumer & Market Insights Cooking Aids Mini-Meals

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The CMI Associate Director partners with our North America Foods Marketing team and Consumer Market Insights team and will be responsible for driving the performance of our Knorr business, including the core and innovation agenda as well as Knorr communication. They will lead insights to drive short- and long-term strategies that help achieve business goals and contribute to the brand’s ambitious growth plan.

• Lead the overall insights agenda to shape strategies for the CAMM portfolio across Foods North America. Ensure the team delivers insights with impact to drive growthand profit transformation

• Understand the Foods categories and the bigger universe of categories we operate in, customers and channels, the key business objectives and challenges, and set relevant research programs to deliver against business objectives.  

• Stay abreast of industry trends, competitive landscape, and emerging methodologies to keep the research function at the forefront of innovation.

• Own analysis and understanding of communications research programs for Knorr and how it can lead to competitive growth. Bring expertise and best practice to enable unmissable communication development

• Play an integral role in the development of innovations, including ensuing the core business is future fit for continued growth

• Inspire development of the long-term innovation roadmap for NA Foods & CAMM Cooking team, including seeking out pockets of growth based on NA-specific insights

• Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to Foods BU Leadership Team to guide strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis.  

• Partner in the development of category growth drivers for the US and ensuring plans align with the future of the category

• Bring leading edge thinking, analysis and actions to unlock consistent competitive growth. Champion the voice (with data) of the consumer and customer to drive business impact and enable foods business to meet its short and long-term goal. 

• Identify competitive growth for Foods: Identify hotspots, issues and opportunities across all cells. Champion insights into action on all things relating to portfolio, innovation and deployment. Synthesize data from diverse sources to provide clear, strategic insights that drive business decisions. 

• Provide intelligence to shape and future proof our businesses, identifying any emerging trends keeping the business externally focused to quickly respond to external factors.

• Manage the CAMM CMI team and develop the future of CMI talent with strong foundational knowledge, identify development opportunities and coach and mentor talent forstrong performance and growth

• Manage relationships with external research agencies and vendors to ensure the delivery of high-quality research projects. Ensure timely delivery and quality control of research delivery. Scout and pilot future fit / best in class vendors and methodologies.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Breadth and depth of market research methodologies across qualitative, quantitative, advanced analytics, digital, and AI applications for research.

• Key Skills include:Strategic Thinking and Problem Solving, Data synthesis, transformation and analytics, Marketing and 6P Business Acumen, Human Insights, Story Telling and Presentation, coaching and mentoring talent

Requirements:

• 12+ years of experience in CMI/consumer research including in the US. 

• Proven track record of using consumer insights to drive measurable action on the business

• Passion for the fast and evolving Foods industry

• High levels of strategic influencing with leadership and senior stakeholders

• Strong People Leader - direct and indirect reporting/ line manager

• Effective storyteller and dot connector

What We Can Offer You

Meet the Women of Customer Development| Culture for Growth| Top Notch Employee Health & Well Being Benefits| Every Voice Matters| Global Reach| Life at Unilever| Careers with Purpose | World Class Career Development Programs| Check Out Our Space| Focus On Sustainability

Pay: The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.