Amazon Performance Lead​ - SheaMoisture

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The Shea Moisture Amazon Performance Lead is responsible for driving the end-to-end performance of the Shea Moisture brand on Amazon. This role blends strategic leadership, digital commerce expertise, and cross-functional collaboration to accelerate growth, optimize media investments, and elevate brand equity within the Amazon ecosystem.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Amazon Strategy & Execution: Lead the development and execution of Shea Moisture’s Amazon strategy, including media planning, optimization, and performance tracking. Own the Amazon canvas and ensure alignment with national brand priorities.
• Media Investment & ROI: Manage Amazon media budgets and investments, ensuring efficient spend across categories (Hair, HBL, Face) to meet topline goals. Leverage insights to evolve funnel management and drive conversion. 
• Performance Analysis & Forecasting: Monitor POS, forecast trends, and identify growth opportunities. Translate data into actionable insights to inform innovation, bundling strategies, and segmentation.
• Innovation & Launch Support: Partner with brand and innovation teams to support new product launches and restages, ensuring Amazon readiness and visibility.
• Cross-Functional Collaboration: Serve as the connective tissue between internal teams (brand, media, analytics, shopper marketing) and external partners (Amazon, WPP Unite). Lead workshops and planning sessions to align on goals and spark new ideas. 
• Consumer-Centric Storytelling:
  Champion the voice of the consumer—especially Black women with melanin-rich skin—by ensuring product messaging, claims, and creative assets resonate authentically.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Experience managing or mentoring cross-functional teams, with a focus on collaboration, performance development, and fostering a culture of accountability and innovation.
• Proven experience in eCommerce, digital marketing, or brand management, preferably within CPG or beauty.
• Strong analytical skills with the ability to interpret data and drive performance.
• Deep understanding of the Amazon ecosystem, including media, content, and retail operations.
• Passion for inclusive beauty and a commitment to serving diverse consumers.
• Excellent communication and project management skills.

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Pay: The pay range for this position is $99,760 to $149,640. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance 

(including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.