Customer Strategy & Planning Manager - H&H

Job Description

1. Lead the development and implementation of trade category plan for assigned channel:

• Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Identify trade spend opportunities and allocate funds for each sector while analyzing risks. 
• Match brand objectives with customer/market needs
• Work with field sales team to ensure excellence in in-store activation
• Ensure sales team to execute the most efficient JBP and trade spends

2. Work out monthly rolling forecast for assigned channel:

• Prepare promotion sell-out volume with attention to market intelligence information
• Prepare input for brand and build incremental sales volume 

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: 

• Allocate promotion volume to assigned channel/ customers in charge
• Work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store 

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions: 

• Lead scheme proposal and execution
• Lead the communication to internal and external stakeholders on the scheme
• Follow up with POSM production gift sourcing and delivery to stores OTIF
• Conduct ROI and post-promotion evaluation

Job Requirements:

• Customer Management experience in focus account crucial.
• Bachelor Degree
• At least 5 years experiences in Modern Trade Manager, Key Account Manager
• Other relevant experience in Brand Development, or Category Management beneficial

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